Forget Mobile Video, Message Your Friends With GIFs

New app Sparks gives millennials what they’ve been waiting for, the ability to send animated Internet memes via mobile.

Internet provider Compuserve introduced the GIF format in 1987 to provide a color image format for their file downloading areas, but now they’re so much more. They have popped up not only on Tumblr but in articles, projects and presentations from the hippest to the most unexpected publications all over the world.

alcohol.gif

The millennial generation has been asking for an easy way to share their favorite media format, and now an iOS app is finally answering their wish. Sparks enables users to create a ‘spark’ to communicate with each other via visually expressive messages that combine text with pictures and GIFs.

sparks-create-2 copy.gif

There are millions of pictures and GIFs across the web that users can browse through, or they can choose to post their own photos and apply filters for the images or GIFs. The ‘sparks’ can then be published into different channels within the app for sports, TV, politics and more.

hungry.gif

The inclusion of GIFs within a messaging platform is an exciting option for mobile users, especially for younger generations. The GIFs are made easily and ready in seconds, making the visual expression form more accessible than ever and offering an alternative when words just don’t seem enough.

Sparks

[h/t] The Next Web

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