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Starbucks And Band Of Outsiders Team Up To Reinvent The Travel Mug

Starbucks And Band Of Outsiders Team Up To Reinvent The Travel Mug
Retail

The world famous coffee company creates chic new cups with the popular clothing brand.

Sara Roncero-Menendez
  • 12 june 2014

The Starbucks name and logo carry a certain message, one that has been carefully crafted into a status symbol recognized world wide. But even this company with a timeless product knows it needs to stay relevant to ensure its place in the market. What’s trendier than working with Band Of Outsiders, a chic Californian clothing brand that’s been gaining notoriety over that last few years?

Starbucks has often worked with the best and the brightest on bringing their customers new mugs and containers for their caffeine fix. The fifth in their series, these limited edition mugs are ceramic with either a monochromatic or rainbow drip trim, designed by the clothing company’s founder and creative director Scott Sternberg. Each mug holds 12 fluid ounces, or as much as a typical “tall” coffee at the retailer.

starbucks-travel-mug
starbucks-travel-mug1

The inspiration, and title, for the mugs came from Sternberg’s favorite word for coffee, “drip,” according to the official announcement from Starbucks. While the drinking receptacles are very much a vision of this Los-Angeles based fashion guru, he emphasizes its contents speak volumes about its owner’s self image:

The coffee drink you choose – drip, espresso or a latte – is a form of style and self-expression just as important as what you choose to put on in the morning.

Starbuck’s last collaboration was back in winter of 2013, when Stacey Bendet of clothing brand alice + olivia designed a black and white dress mug with a small black tutu around the middle. While coffee and clothing don’t typically go hand-in-hand, this multi-million dollar brewing business has managed to think outside of the box to forge unique partnerships in order to attract more customers, and of course more revenue.

These designer ceramic mugs are currently available in North American Starbucks stores for or $14.95 in the U.S. and $16.95 in Canada, though there’s no word as to how long they’ll be in stock.

Starbucks

[h/t] WWD

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