Retail Outpost Dedicated Soley To Keeping People Cool In The Summer Heat


STORY teamed up with Quirky and GE for its latest retail concept COOL.

Leah Gonzalez
  • 20 june 2014

For its latest retail installation COOL, Chelsea retail space STORY partnered with Quirky and GE to showcase new ways that New Yorkers can beat the summertime heat.

The COOL experience is inspired by AROS, Quirky’s new “smart” air conditioner, and includes cooling products, cool design, and even cooling, NYC-only experiences. The COOL installation features more than 80 brands and artists.

Some of the products that are being featured in COOL include cold treats from Hay Rosie Ice Cream, a new craft ice cream startup; Grady’s Cold Brew, a Brooklyn-based iced coffee company that only sells online; JIX, a connectable system for building straw sculptures; Mack Weldon, men’s basics with a twist; and Norma Kamalikulture fashion. COOL features products from five brands that were all presented at one of STORY’s Pitch Nights, an event where makers, designers, and entrepreneurs come to STORY to pitch their product.

COOL also features events like the invention station with Quirky, a course on beer and ice cream pairing by Hay Rosie, and a workshop with the inventor of JIX. Speakers also include Cool Hunting’s Josh Rubin and “Do Cool Sh*t” author Miki Agrawl.

The session with Quirky gives visitors the opportunity to have their ideas sketched out by a Quirky illustrator and be able to upload the sketch for feedback by the Quirky community. The session kicks off on Saturday June 21st, with additional sessions on July 19th and August 16th.

At the refresher course on beer and ice cream pairing, Hay Rosie founder Stef Ferrari teaches visitors about the perfect way to cool off with their favorite beer and ice cream. Ferrari is a certified beer specialist and used to work at a craft brewery before opening an ice cream parlor, so she knows her way around brews and sweet treats. The session is on June 23rd.

At the workshop with 2014 NYC X Design award winner and JIX inventor Patrick Martinez, visitors will learn just how creative they can get with drinking straws. STORY founder Rachel Shechtman approached Martinez for the COOL installation and he created an original piece of work made of straws for COOL. The workshop is on July 7th.

The COOL retail installation runs until August 17th.

STORY is a retail concept store that presents retail narratives every eight weeks. Each retail story features different merchandise from various brands and the entire space – from layout to light fixtures – is changed to reflect the particular theme.



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