Instagram Lookbook Mashes Up Cutout Models & New York City Locales


Designer Tanya Taylor and Instagram celeb Kalen Hollomon team up for an editorial campaign unlike any other.

Sara Roncero-Menendez
  • 12 june 2014

The fashion world is flooded with beloved and rising star designers releasing their latest collections, presenting them in unique and memorable ways to catch the eye of potential customers. It can be tricky to stand out in such a creative crowd, but fashion designer Tanya Taylor has found the answer with a little Instagram inspiration.

The up and coming clothing creator partnered with artist Kalen Hollomon, whose work on the photo sharing platform is well known. For Taylor’s debut resort collection lookbook, or rather a portfolio of the pieces and outfits in the series, she featured her models in different scenic locations in New York City. The twist? The photos contain only paper cut outs of the models in the clothes with someone holding them up against the beautiful metropolitan background.

This is an aesthetic straight out of Hollomon’s repertoire, as he is best known for collage style photos with only a camera phone as his equipment. With over 15,000 followers on his social media profiles, Hollomon is a rising star in his own right, and with good reason. His photos truly brought out the inner panache of Taylor’s carefully and lovingly crafted creations, through a bizarre mix of thoughtfulness and spontaneity:

As I walked, I shopped around the city for situations that meshed well with the poses and graphic elements of Tanya’s collection. The idea was to keep moving and look for the right moments to present themselves.

This is not Hollomon’s first high profile collaboration in the fashion world. The Instagram whiz also worked with Vogue during this year’s Paris Fashion Week for #VogueInstaFashion. Like he did with Taylor’s lookbook, he cut out his favorite runway fashions and held them up against picturesque New York backgrounds, which added even more to his growing Internet fame.

Whether or not this new way of insert models into locales will catch on is anybody’s guess — it would certainly save a lot in terms of transportation, setting up and getting the perfect shot while the light is just right. Still, Taylor and Hollomon succeeded in creating a unique, fun and memorable catalogue for these summer fashions.

Source, Images: Fashionista


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Brand Development Today

Swipe Left On A Dating World Built To Keep You Single And Disconnected

Hinge's VP of Marketing Karen Fein tells us about the service's daring ditch of the swiping culture that's designed to attract advertising revenue, not meaningful connections

Arts & Culture Today

Marvel Comic Tells The Story Of A Heroic Syrian Mother

Madaya Mom is the true tale of a family trapped inside a town for over a year


Get PSFK's Related Report: Future of Automotive

See All
Retail Today

Brooklyn Cafe Lets Customers Pay By The Hour, Not By The Cup

Glasshour is an establishment that provides free coffee and pastries and charges for the time guests spend there

Technology Today

Electric Spoon Changes The Way Food Tastes

The Taste Buddy is being developed to manipulate your taste buds and make everything more delicious

Travel Today

Bike Path In Poland Can Glow For 20 Years Using Solar Power

Cyclists can follow the shimmering blue lanes for better safety each time they ride

Technology Today

Open-Source Toolkit Lets Communities Build Their Own Street Furniture

The Wikiblock database contains 30 blueprints of different neighborhood fixtures including benches, bus stops, and kiosks

Food Today

Tiny Pub Only Has Space For Three People

Make Time For It is a small London pop-up bar that encourages conversation without the distraction of technology


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Advertising Today

This Beer Was Brewed Just For Scotch Drinkers

Highland Park Scotch Whisky & Sixpoint Brewery have teamed up to create two limited-edition pairings for New York City boilermakers

Mobile Today

Let An AI Librarian Help Sort Your Digital Bookmarks

A new app uses machine learning to help organize your virtual life

Mobile Today

Pizza Hut Tattoo Lets You Place An Order From Your Body

The latest gimmick from the fast-food chain is a tattoo-like sticker that lets customers get delivery with a simple tap on their arm

Travel Today

Reinvented Bicycle Inspired By Supercar Design

The yellow bike based on a Lamborghini has sharp edges and an aluminum alloy frame

Health Today

Health Platform Gives Perspective On Your Weekly Habits

Gyroscope is a new wellness app that works by amalgamating data about your life into beautifully designed visuals

Beauty Today

Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase

Arts & Culture Today

3D-Printed Creations Resemble Floating Paper Outlines

Japanese design firm Nendo's exhibition features works that look like sheets of material being folded, torn, and crumpled

Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

No search results found.