Select passengers on the airline given limited edition outfits made by Norway’s OnePiece.
Even though life in the upper-class cabin is already pretty luxurious, Virgin Atlantic has plans to make their flights even more comfortable by giving 1,000 of their customers a limited-edition onesie. The British airline recruited Norway’s OnePiece to design the jumpsuit, along with the daughter of Duran Duran’s frontman Simon Le Bon, Amber, to model the high-altitude sleepwear.
Only available to those traveling on select night flights across Virgin’s long-haul network, the onesie features the Virgin Atlantic logo on the front, and the slogan “sleepy head” on the back. “The bespoke onesie blends Virgin Atlantic’s rock n’ roll spirit with design expertise from OnePiece to offer unrivaled comfort for sky-high slumber,” the airline said in a written statement.
For those who have never understood the hype surrounding onesies, it might help to know that Le Bon, who spent a lot of time modelling the outfit, was impressed with what the all-in-one outfit has to offer. “The new Virgin Atlantic onesie is comfortable yet stylish – the perfect combination for long haul travel,” said the model. “As well as wearing my OnePiece onesie on the plane, I’m looking forward to keeping comfy at home in it too.”
This particular sentiment was backed up by Richard Branson himself, who is rarely happy just standing on the sidelines. He donned one of the outfits and posted a picture on Twitter just to show everyone how comfortable they are.
“OnePiece onesies are the original and best and our design teams have been working tirelessly to create a onesie that offers the perfect combination for a satisfying slumber on one of the longest, fully flat, beds in business class,” said Fay Burgin, head of Global Public Relations for Virgin Atlantic, in a written statement.
For anyone who feels a bit left out by the promotion, the good news is that OnePiece have the very same onesie available on their website for $149, albeit without the Virgin Atlantic branding.