360º Camera Creates Hyper Real Virtual Reality

360º Camera Creates Hyper Real Virtual Reality

Jaunt, a virtual reality start-up, is helping the digital world become more complete with total area coverage.

Sara Roncero-Menendez
  • 18 june 2014

It’s no surprise that virtual reality has taken off in the last decade as a form of futuristic entertainment. With the advent of gear like Oculus Rift, people can visit places they’ve never been without ever having to step foot outside their homes. While there are still some bugs to work out, Jaunt, a California-based virtual reality entertainment start-up, is paving the way for hyper realistic simulations by creating a way to get a film a 360 degree snapshot of a moment.

Dubbed “Cinematic VR,” Jaunt has created a special camera at allows them to capture video from all angles of human motion. The rig is essentially a ball with multiple lenses, sixteen in all, protruding outward to capture a moment (both visual and audio) without anything being cut off or missed. From there, all the images from all there different angles are spliced together for one seamless experience in virtual reality. They debuted their creation at this year’s E3 conference.


But the technology of Cinematic VR has not completely worked out all of the bugs. As BBC’s North America Technology Correspondent Richard Taylor reported when he tried the virtual experience, the images were a bit blurry and it was disorienting at times, such as when he moved around too quickly or was looking down and could not see his legs. Developing content also poses a challenge to the company, as in order to be totally immersive, the camera crew to be creative as to where they hide so they don’t end up in the shot. Their competitors, Condition One, are working on a solution by using a small helicopter to get footage.

The beauty of this technology, however, is its absolute flexibility in terms of content. From virtual tourism to totally immersive gaming, even to taking classes or holding meetings in a virtual environment. Even with all of its problems and future obstacles, it is a triumph of technology to be able to fully experience a scene, even when it’s just sitting and admiring the local scenery.


[h/t] BBC, VentureBeat


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