PSFK’S Top Five Stories Of The Week

PSFK’S Top Five Stories Of The Week

Plane passenger receives home-cooked meal, Coca-Cola upcycles bottles and Sephora releases virtual makeup.

Hilary Weaver
  • 6 june 2014

Each week we bring you the most popular and interesting posts of the past five days. Here is the current selection to give you topics to explore and share over the weekend.

Airplane Stunt Serves One Passenger A Home Cooked Meal From Mom


Mother’s Day has already come and gone, but F/Nazca Saatchi & Saatchi decided to put a together a touching airborne ad at the request of Electrolux. “Best Mother’s Day Present” involves a young woman leaving for college, a homemade lasagne from her mom, and an extremely touching inflight announcement.

Special Caps Upcycle Coke Bottles Into New Tools


Coca-Cola has launched a new campaign featuring a line of 16 unique bottle caps that can be attached to its bottles after they’ve been used. The company partnered with Ogilvy & Mather China for ’2nd Lives,’ with the aim of encouraging people to reuse and recycle more plastic.

Coca-Cola Invented A Fridge That Chills Without Power

Coca Cola Fridge .jpg

Coca-Cola worked with Leo Burnett Colombia on the Bio Cooler Project to bring cool drinks to parts of the world that have extremely hot weather without a regular power supply.

Sephora’s Augmented Reality Mirror Adds Virtual Makeup To Customer’s Faces

Sephora .jpg

Shopping for makeup can be a hassle. You have to browse the store for choices you think might be a good match, then stop at a mirror and take off whatever makeup you already have on. After each tester choice, you have to remove the product you just put on to try out the next, which is not only time consuming but can also be hard on your skin. To save time, you could always make a purchase without trying it on, but if you’re not satisfied with how it looks, there’s nothing you can do. If you buy your makeup from Sephora, however, you might never waste money on a product you don’t like again.

Doodle Artist: The Best Ideas Come From Unexpected Places


PSFK founder Piers Fawkes joined artist Jon Burgerman onstage at PSFK CONFERENCE 2014 for a review of his work and a discussion on the origin of inspiration. Burgerman, who’s known for his funky, free-style doodles, says he often gets ideas from his everyday distractions.


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After The Initial Success Of AR Gaming, What Does The Future Hold?

With Pokemon GO earning up to $10m a day, R&D departments are busy searching for the next phase

Arts & Culture Today

The Next Great Art Movement Will Come At The Swipe Of A Finger

An improved app, optimized digital display and monthly art discovery service round out Electric Objects' renewed commitment to democratizing the art world


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A TV Streaming Service Is Designed Just For Kids

Toca TV is a new platform offering thousands of original and curated children's videos for a monthly subscription fee

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Bus Stop Transformed Into A Fitness Station For Commuters

Sports drink company Lucozade live-streamed an athletic trainer working out at a stop in Manchester to encourage travelers to get moving

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Shiseido And Microsoft Have Created A Makeup Filter For Women Who Telecommute

The Japanese cosmetic company built an augmented reality app that works alongside Skype for Business

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Samsung Is Using AR To Help Beachgoers Stay Safe

Pocket Patrol utilizes a phone's camera to promote beach safety and educate people about hidden hazards

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500 Plastic Chairs Used To Create A Recyclable Pavilion

Design agency CODA built a grandoise art piece from simple lawn furniture


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Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

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The Keys For Exceptional Performance On And Off The Field

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Exchange Your Old Razors For New Ones At This Bartershop

The subscription-based shaving company lets customers trade their unwanted razors for Harry's brand steel at a temporary New York pop-up

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A Brewer Has Created The Most Expensive Chips To Snack On

St. Eriks Brewery created crisps made from rare mushrooms to go with its artisan beer, donating all proceeds to charity

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Melbourne Hotel Lets Guests Stay In Their Own Chrome Airstream Trailers

Notel is a luxury rooftop with six guest rooms made from vintage 1970s mobile homes

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Battery Powered Cradle Will Rock Itself

NoomiNoomi is a clever device that makes it easier to put babies to sleep

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How Precision Data Can Make Anyone A Better Performer

The Sports Debrief from PSFK Labs looks at how analytic tools are being developed to optimize human performance across all industries

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You Can Now Buy Furniture From A Daytime TV Show

Home furnishing online retailer Wayfair is partnering with Lifetime to create a shoppable life improvement television program

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Instagram Tool Prevents People From Harming Themselves

A new anonymous reporting option on the social media platform hopes to provide better emotional support for users

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