Winners Of Crowdsourced Hotel Design Competition Announced

17John, a crowdsourced competition to design Manhattan’s hotel of the future, has picked the winning entry.

PSFK has partnered with real-estate crowdfunding company Prodigy Network to crowdsource the designs for their most recent project 17John, an innovative hotel in the heart of New York City’s Financial District. For more inspiration around the project visit PSFK’s microsite.

Prodigy Network and PSFK are thrilled to announce the winners for the 17John Cotel design competition. Through Prodigy Network’s new crowdsourcing platform, Prodigy Design Lab, this competition has allowed us to tap into the collective intelligence of the crowd to design both the physical and virtual components of New York City’s hotel of the future.

The Cotel concept was conceived to meet the changing needs of the modern business traveler fostering innovation through connectivity. The competition was separated into three design categories including public space, private space and digital services. All submissions for the competition were subject to an open voting period to determine the finalists for each category.

Our handpicked panel of renowned experts then reviewed the finalists to award the $50k in prizes. View the winning submissions below!

Collaborative/Public Space – The HUB


Private SpaceWeco, The Nomad


Digital ServicesDeeply Integrated Services 

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To support the competition, PSFK had created a series of articles examining the trends driving changes around work, lifestyle and health and their impact on the business traveler, in effect providing inspiration around the three areas of the project brief: Public Spaces, Private Spaces, and Digital Services.


Prodigy Network is known as a pioneer in crowdfunding for real estate. In 2009—after more than 29 projects—Prodigy Network developed an innovative investment model for crowdfunding in real estate, becoming the world’s leading platform in the field. By doing so, Prodigy introduced a way of democratizing investment opportunities for large-scale projects. Prodigy Network believes that community and transparency are essential to success in real estate.