menu

‘100 Hoopties’ Design Challenge Pairs Pop Culture Icons with Old Bike Parts

‘100 Hoopties’ Design Challenge Pairs Pop Culture Icons with Old Bike Parts
culture

Designer spearheads bike project showing how garbage can be used for art

Marnie Kunz
  • 16 july 2014

Hoopties – old, rickety, falling apart bicycles – are being transformed into beautiful works of art with the 100 Hoopties project, a design challenge to create 100 pop culture icons out of discarded bike parts. The 100-day effort was launched by graphic designer, graduate student and cyclist Jennifer Beatty.

100 Hoopties is Beatty’s creation for the 100 Days project, which the Masters in Branding graduate students at the School of Visual Arts in New York City create each year. For the 100 Days challenge, each design student must create a new piece of art every day for 100 days, all centered on a common theme. Beatty chose bicycle hoopties as a way to connect with her love of cycling and also to illustrate how beautiful everyday, discarded items can be. Beatty’s 100 Hoopties project ends on the day she graduates with her master’s degree from the School of Visual Arts in New York City.

Beatty is a Detroit native with a BFA in Visual Communications as well as a BFA in Media Arts. Besides cycling herself, Beatty has experience in freelance design work in the bicycle industry.

The 100 Hoopties challenge began on April 7, 2014 and ran through July 15. Each day of the challenge highlights a different pop culture piece made with used bike parts. Every entry has a description with the bike parts used to create it, and some background information on the pop culture icon represented. The art pieces created with old bike parts depict pop culture movies, music, brands, video games, events, TV shows, logos and catch phrases. Some of the brands and icons represented in 100 Hoopties include Guinness, the Red Hot Chili Peppers, MTV, Monopoly, Forrest Gump, Le Tour de France, Coexist, Apple, Breaking Bad, The Simpsons, Nirvana and Super Mario Brothers, to name a few.

Beatty’s 100 Hoopties project shows how objects seen as waste in our society can be reused and repurposed to create meaningful, innovative and beautiful pieces of art.

100 Hoopties [h/t] Graphic Art News, School of Visual Arts in NYC, Design Your Trust, Urban Velo

culture
Trending

Lyft Gives Free Rides To Those Who Have Had Too Much To Drink

Advertising
Syndicated Today

Banned Books Week Urges People To Seek Out Controversial Works

Joining the annual celebration of the right to read, US author Jessica Herthel called for 'more information, more voices' to protect diversity

Augmented & Virtual Reality Today

Outdoor Camp Presented In 360° VR By X Games Gold Medalist

The video features campers riding BMX trails, zip lining through the woods, and performing big-air jumps

Trending

Get PSFK's Related Report: Future of Automotive

See All
Travel Today

Boeing Wants Passengers To Control Their In-Flight Experience Through Their Phones

The airline manufacturer is embracing automation through a new generation of mobile travel apps

Augmented / Virtual Reality Today

VR Surgery Videos Offer Interactive Medical Education

Dutch startup MDLinking hopes to globalize communication between students and medical care professionals with virtual reality content

Related Expert

Kevin Mckenzie

Digital Retail Experience

Culture Today

Use Twitter To Learn A New Language

tDict is an app that uses the social media platform to help you search for words in local dialects

Mobile Today

This Startup Wants To Digitize The Loose Coins In Your Pocket

CoinOut is a new app that lets you save your extra change from cash transactions as electronic funds

Advertising Today

McDonald’s Is Accepting Trash As Currency In Exchange For Burgers

An initiative in Stockholm is trying to keep streets clean while satisfying hunger

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Culture Today

Google Is Using Virtual Paper Airplanes To Bring People Closer Together

The tech giant released an app that lets people throw their good wishes out into the world on the International Day of Peace

Advertising Today

Get Paid For Traveling In San Francisco After Rush Hour

BART Perks rewards commuters who take early or late trains by giving them extra points to trade for money

Culture Today

Artist Designs Covers For Books That Don’t Exist

Published by the fictional 'Specious Books,' the subversive works facilitate a conversation regarding the artistic integrity of graphic designers

Work Today

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Food Today

Bringing Food Innovation To America’s Crowded Milk Market

a2 Milk's Blake Waltrip, Chief Executive of the USA region, discusses how the distributor plans on bringing the popular drink for the dairy-sensitive to the States

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Financial Services Today

Device Makes Digital Currency Feel Tangible

The concept gadget wants you to experience the highs and lows of spending money

Design & Architecture Today

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

Augmented / Virtual Reality Today

NBC Is Planning To Stream The Presidential Debates In Virtual Reality

Partnering with AltspaceVR, the broadcaster offers another way for Americans to engage with the election season

No search results found.