Designer spearheads bike project showing how garbage can be used for art
Hoopties – old, rickety, falling apart bicycles – are being transformed into beautiful works of art with the 100 Hoopties project, a design challenge to create 100 pop culture icons out of discarded bike parts. The 100-day effort was launched by graphic designer, graduate student and cyclist Jennifer Beatty.
100 Hoopties is Beatty’s creation for the 100 Days project, which the Masters in Branding graduate students at the School of Visual Arts in New York City create each year. For the 100 Days challenge, each design student must create a new piece of art every day for 100 days, all centered on a common theme. Beatty chose bicycle hoopties as a way to connect with her love of cycling and also to illustrate how beautiful everyday, discarded items can be. Beatty’s 100 Hoopties project ends on the day she graduates with her master’s degree from the School of Visual Arts in New York City.
Beatty is a Detroit native with a BFA in Visual Communications as well as a BFA in Media Arts. Besides cycling herself, Beatty has experience in freelance design work in the bicycle industry.
The 100 Hoopties challenge began on April 7, 2014 and ran through July 15. Each day of the challenge highlights a different pop culture piece made with used bike parts. Every entry has a description with the bike parts used to create it, and some background information on the pop culture icon represented. The art pieces created with old bike parts depict pop culture movies, music, brands, video games, events, TV shows, logos and catch phrases. Some of the brands and icons represented in 100 Hoopties include Guinness, the Red Hot Chili Peppers, MTV, Monopoly, Forrest Gump, Le Tour de France, Coexist, Apple, Breaking Bad, The Simpsons, Nirvana and Super Mario Brothers, to name a few.
Beatty’s 100 Hoopties project shows how objects seen as waste in our society can be reused and repurposed to create meaningful, innovative and beautiful pieces of art.