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Airbnb Engages Audience in Wake of Logo Criticism

Design

Hospitality brand reacts positively to rebranding

Kourosh Behnam
  • 31 july 2014

Sometimes you just have to feel bad for marketing teams who have not fully thought through the implications of a rebranding. It’s truly an unfortunate sight to see. This month, Airbnb disclosed the redesign of their new logo, which is suppose to be a symbol for belonging. However what came next the marketing team did not anticipate – a social media frenzy calling the new logo a vagina. Even prominent writers had their fun with the new logo from the likes of Forbes, New York Times, and the Guardian.

Following public backlash, Airbnb has responded creatively to engage its audience. In their new campaign, people can make their own Airbnb logo and share their stories. You can paint it, doodle it, and make your imprint on it. Perhaps the marketing team had the backlash in mind so it has resulted in this:

Screen Shot 2014-07-31 at 4.05.54 PM

 

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