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New Airbnb Logo Adapts A Symbol Of Belonging

Design

Airbnb unveiled its new logo on Wednesday, igniting a social media frenzy due to its inadvertently sexual design.

Melanie Ehrenkranz
  • 16 july 2014

Airbnb officially unveiled its revamped logo today (the preamble kicked off a week ago, actually), and what came next the lodging website probably did not anticipate – a social media frenzy. No, the public wasn’t flooding Twitter feeds praising the company for its desirable new design, but rather reacting to Airbnb’s inadvertently sexual new symbol. In a few words, Airbnb’s new logo is a vagina. Twitter users also found the new logo reminiscent of a birds-eye-view of a toilet seat, a butt, breasts, and, well, other anatomical parts taking little imagination to visualize. The REAL inspiration behind the new Airbnb logo is far less inappropriate, however. In fact, it’s pretty profound.

Introducing the Bélo – the universal symbol of belonging.

“Belonging has always been a fundamental driver of humankind. So to represent that feeling, we’ve created a symbol for us as a community. It’s an iconic mark for our windows, our doors, and our shared values. It’s a symbol that, like us, can belong wherever it happens to be,” Airbnb CEO Brian Chesky states in a blog post.

You see? It’s not a vagina. Or a butt. Or boobs. It’s a symbol celebrating the idea at the core of Airbnb – belonging – and that’s much more beautiful than even the best-looking caboose.

While the new Airbnb logo stole a lot of the spotlight, it wasn’t the only change the company debuted on Wednesday. Airbnb redesigned every page of the user experience, both web and mobile, and also included a Create Airbnb feature to let users customize their own Bélo symbol.

“So together, with this new identity, I look forward to starting the next chapter of this improbable journey with the idea that first set it in motion – the belief that belonging can take us anywhere,” Chesky adds.

The Airbnb makeover includes cinematic photography, a “Discover” section to browse selected places around the globe to travel, as well as typographic and color scheme adjustments for a beautified overall aesthetic.

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