menu

New Airbnb Logo Adapts A Symbol Of Belonging

Design

Airbnb unveiled its new logo on Wednesday, igniting a social media frenzy due to its inadvertently sexual design.

Melanie Ehrenkranz
  • 16 july 2014

Airbnb officially unveiled its revamped logo today (the preamble kicked off a week ago, actually), and what came next the lodging website probably did not anticipate – a social media frenzy. No, the public wasn’t flooding Twitter feeds praising the company for its desirable new design, but rather reacting to Airbnb’s inadvertently sexual new symbol. In a few words, Airbnb’s new logo is a vagina. Twitter users also found the new logo reminiscent of a birds-eye-view of a toilet seat, a butt, breasts, and, well, other anatomical parts taking little imagination to visualize. The REAL inspiration behind the new Airbnb logo is far less inappropriate, however. In fact, it’s pretty profound.

Introducing the Bélo – the universal symbol of belonging.

“Belonging has always been a fundamental driver of humankind. So to represent that feeling, we’ve created a symbol for us as a community. It’s an iconic mark for our windows, our doors, and our shared values. It’s a symbol that, like us, can belong wherever it happens to be,” Airbnb CEO Brian Chesky states in a blog post.

You see? It’s not a vagina. Or a butt. Or boobs. It’s a symbol celebrating the idea at the core of Airbnb – belonging – and that’s much more beautiful than even the best-looking caboose.

While the new Airbnb logo stole a lot of the spotlight, it wasn’t the only change the company debuted on Wednesday. Airbnb redesigned every page of the user experience, both web and mobile, and also included a Create Airbnb feature to let users customize their own Bélo symbol.

“So together, with this new identity, I look forward to starting the next chapter of this improbable journey with the idea that first set it in motion – the belief that belonging can take us anywhere,” Chesky adds.

The Airbnb makeover includes cinematic photography, a “Discover” section to browse selected places around the globe to travel, as well as typographic and color scheme adjustments for a beautified overall aesthetic.

Design
Trending

Get A Better Idea Of How You Are Wasting Your Time

Mobile
Work Today

PSFK’s Workplace Vision: The Desk Is Becoming An Ecosystem Of Satellite Workstations

Our Future of Work vision is an app that frees employees from the tyranny of a static desk

Work Today

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Trending

Get PSFK's Latest Report: Work Debrief: Nomad Class

See All
Food Today

A Tiny Amount Of This Powder Could Block All The Bitterness In Food

A new substance made from mushrooms can bond with taste receptors on your tongue to overcome unpleasant flavors

Asia Today

Whimsical Dental Clinic Design Aims To Calm Patient Fears

Cheerful colors and a nod to the comforts of home are design elements tactfully aimed to help people relax

Mobile Today

Messenger Service Only Delivers You Updates Three Times A Day

Formal is a new app designed to help people ignore the constant stream of texts from their phone and focus on what's in front of them

Design Today

Movable Vacation House Constructed Using Concrete Boxes

The 4,000 square foot building is made up of modular frames so it can be relocated if needed due to coastline erosion

Design Today

Redesigned Electric Fan Collapses For Easy Storage

Conbox can be kept in pieces and packed away when not in use

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Ai Today

LawyerBot Is Now Helping Homeless People Qualify For Government Housing

This robot helps people get out of parking tickets and provides free legal advice to those in need

Travel Today

This Head Hammock Promises The Best Sleep You’ll Ever Get While Traveling

NodPod holds your neck and back perpendicular, hopefully putting an end to sleepless and uncomfortable journeys

Culture august 26, 2016

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Design august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion august 26, 2016

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Syndicated august 26, 2016

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability august 26, 2016

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

No search results found.