menu

Refurbished Tricycle Lets You Create Edible Marshmallow Instagrams On-Demand

Design

Digital marshmallow company Boomf quickly transforms social media into a tangible, tasty experience

Charlie Stephens
  • 23 july 2014

Last November, we covered the introduction of the world’s first ever edible Instagram marshmallows. Using a special printing technique and edible ink, London-based Boomf allows customers to select nine images from their Instagram account or one of their followers, in order to create the ultimate selfie experience.

In what started out as a joint venture between culinary entrepreneur James Middleton and digital product studio Mint Digital, Boomf is now an independent company experimenting with innovative means of production. Demand has been great for the decked-out treats, and orders for the custom marshmallows are now being shipped around the world.

Up until now, the Boomf shopping experience had been completely online. Users would log into the website using their Instagram account and select the images they would want printed. For UK residents, the box of custom marshmallows would be delivered within 2-3 business days but for others around the world, 2-3 weeks.

But the digital world is all about immediacy, and Boomf’s all-new retail experience reflects this idea. Now, until September 3rd, customers can get their Instagram pictures printed within minutes at the Boomf on Demand machine, located on the ground floor of Selfridges in London.

The Bod-Pod (Boomf on Demand, Printed on Demand) is a Willy-Wonka like machine that’s built out of a refurbished 1950s Pashley’s ice cream tricycle. The retro bike has been repurposed to incorporate modern technology-giving customers an imaginative look into what a digitally-infused past may have been like.

A box of marshmallows cost 15 pounds (26 dollars) for a box of 9. This may be a bit on the pricey side, but the candy is sure to serve up a unique experience. Middleton describes the product’s possibilities:

There’s so much fun we can have with it, because you can give them to somebody that’s been dumped by their boyfriend, so they can burn their ex on a campfire, or you can have your ideal person dunked in hot chocolate, and you can give them to your grandmother.

Boomf has other experiential installments in line. Among them are plans for a photobooth that takes your picture and instantly prints it on a 4cm x 4cm vanilla marshmallow.

The company is turning digital experiences into physical ones, and is pushing the boundaries of culinary innovation. It will be interesting to see if Boomf expands its product line into any other digitally-linked sweets. For now, Middleton predicts that their next product will be a giant-sized version of what they already make so well.

[h/t] NYMag

Boomf // Mint Digital

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Christel Quek

Content & Marketing in Asia

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Fashion december 2, 2016

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work december 2, 2016

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing december 2, 2016

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

Arts & Culture december 2, 2016

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Automotive december 2, 2016

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

Gaming & Play december 2, 2016

This Game Lets You Be A Pilot In The Drone Racing League

DRL Racing Simulator recreates actual courses in a virtual environment

Travel december 1, 2016

Hotel Chain Is Giving Away Its Not-So-Super Hotel Art At Art Basel

A lesson in how to advertise a kitschy-to-cool redesign in the middle of Miami Art Week

No search results found.