The Joke Appeal by UK charity CLIC Sargent aims to raise funds by sharing laughter.
They say laughter is the best medicine. That is why CLIC Sargent, the UK’s leading cancer charity for young people and their families, worked with agency Havas Worldwide London to create The Joke Appeal, a new awareness and fundraising campaign that is based on that concept and uses jokes to bring people together and give children and young people living with cancer a moment of relief.
The campaign invites the public to submit their jokes as a form of donation. People can donate their jokes by text, audio or film via the campaign’s online hub. The jokes can then be shared with family, friends, and the public in general who can sponsor their favorite jokes. All the submitted jokes will be ranked by their popularity and based on sponsorship. The more jokes submitted by people, the more money the charity will raise.
In a news release, Dara de Burca, Director of Services at CLIC Sargent, says,
We know how important laughter can be in dealing with the challenges that cancer brings. For the children, young people and families we support it can provide a much-needed moment of relief during their cancer journey, and can help lift their spirits when things are tough.
By donating their jokes, people can show their support for children and young people with cancer.
Havas Worldwide has already asked comedy stars like Joe Wilkinson, Chris Ramsey and Simon Brodkin for help in providing content and promoting the campaign. Some of the best names in comedy, including Tim Vine, Adam Bloom, and Lee Nelson, have also donated their jokes to the campaign. Each week a different comedian will be the host on The Joke Appeal website.
Comedian Chris Ramsey comments,
CLIC Sargent were amazing when a young member of my family was diagnosed with cancer, so when they asked me to get involved I couldn’t wait to join in.
Laughter makes everyone feel good, but it can be crucial for a young person living with cancer as it helps them connect with their mates and have a break from the stress that cancer brings.
That’s why we want to get everyone laughing this summer – donating jokes to The Joke Appeal, sharing and sponsoring their favorites so we can raise money for CLIC Sargent and find the funniest person in the UK – well let’s not find too many, or I’ll be out of a job!
Russ Lidstone, CEO of Havas London, adds,
We’re very proud to work with CLIC Sargent. Not only because it’s such a fantastic cause, but with the Joke Appeal it’s refreshing to use something as uplifting as laughter to raise money; the support we’ve already received has demonstrated just how powerful laughter can be.
The campaign will be dispersed in various channels, including cinema, online, social and out-of-home ads. The campaign launches this month and will continue until the end of the next month, and culminates at the Edinburgh Festival Fringe.