The designer has launched a collection of polishes to add to his continuously growing brand
Back in 1992, French designer Christian Louboutin used a jar of nail varnish to create what is now the iconic colorful red underpart of the shoe, and now it seems the designer has come full circle by launching a nail polish collection inspired by the signature stilettos.
Louboutin’s collection of signature nail polishes comes packaged in tall spiky bottles that bring to mind the iconic shoe’s spiky heel.
The designer says,
The red sole was born from red nail polish. I am giving back to nails what the shoe took from the nails many years ago.
The first of his signature nail polish, Rouge Louboutin, is a red enamel that was first launched in a concession shop at the brand’s flagship store along Saks Fifth Avenue in New York City, and at the 15 Louboutin stores in the country. At launch, the Saks store had five display windows featuring the signature polish in an imaginary city called Loubiville, which had an architectural design that hinted at new products to come. The red nail polish will be unveiled on August 6 at the rest of the brand’s U.S. distribution points.
The signature enamel collection has been grouped by the designer into three color families: Pop, Nude, and Noir. The signature red polish comes in its own special packaging, with a black cap taller than the others, and a bottle that is made of weighted glass and comes with an ombre effect design. According to its product description on the official Christian Louboutin website, Rouge Louboutin was inspired by the Ballerina Ultima, the tallest heel that the designer has ever created.
Like the brand’s fashion shoes, the signature nail polish does not come cheap as it’s priced at $50 a bottle.
The nail polish collection will come in 30 other shades, which will be made available throughout the rest of the country at the end of August. The Rouge enamel line will be launched in Europe starting early August and the rest of the line will be launched the month after. The launch in other countries will follow the same pattern, with Rouge Louboutin launching first and followed by the rest of the shades.
Images: Christian Louboutin