Concept packaging eliminates toxic manufacturing materials while retaining elements of the brand.
Ryan Harc designed the can with a convex logo as an alternative to the colorfully sprayed can. The colorless design keeps the paint from seeping into the aluminum. Instead, the aluminum is processed in a pressing machine that inserts the logo onto the can, rather than using toxic paint to do so.
Through sustainability reports such as this one from 2011-2012, Coca-Cola documents its efforts to release environmentally friendly and economically viable products. They have been taking action to reach these goals through creative designs like last summer’s ice bottle. The bottles were fashioned out of ice and fitted with a label that protected the consumers’ hands from the cold as it melted away after use. So it’s not such a stretch to imagine that these colorless cans could become a real product soon.