Travel Platform Uses Personality Test to Create Tailor-made Guide to Amsterdam

DELI Amsterdam filters results by culture, entertainment, outdoor locations and activities to make suggestions that suits each user

Navigating the thousands of travel recommendations online can be tricky; for every reviewer who sings a site’s praises, there is one you couldn’t pay to go back.

A new travel platform helps people to cut through the confusing advice online and go straight to the sites that suit their needs. DELI Amsterdam invites users to take a short personality test to find out which places will meet their preferences in the famous city.

The platform is for tourists and locals who want to go off the beaten track and discover some hidden gems in their locale.

When coming up with the concept, Anna Kolk, the founder of DELI Amsterdam, turned the idea of the traditional travel guide on its head to focus on the user rather than the reviewers’ opinions:

We focus on our users instead of the other way around, we don’t tell people where to go/what to do based on our own opinion or preference but let them take the test which will create a tailored experience with respect to their personality and lifestyle,” she tells PSFK.

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The personality test features questions about lifestyle, entertainment and culture to sort users into 14 different personality types. There are 7 types of tourist, including the Alternative Souls, Family Guys’ and the Wild Ones who “see Amsterdam as a modern Sin City where they can taste elsewhere forbidden fruits”.

Among the 7 types of local, there are the Nouveau Riche, the Explorers and Forever Young. For the latter, “a day isn’t complete if they don’t enjoy a glass of cold beer, a portion of bitter-ballen and a lovely chat with a friend on a sunny terrace.”

The website uses the results to create a personalized guide for each user which includes 6 categories: music (including clubs, DJ parties and festivals), bars (including pubs, cafes and bars), culture (featuring museums, theaters, and exhibitions), shopping, restaurants and outdoors (parks, sport events).

Each category is presented in an interactive circle with 15 rings, each of which includes a bespoke travel suggestion which is also plotted on a map. These are arranged in order of suitability; the circle closest to the center is the most relevant to the user.

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The platform is engagingly designed and continually updated, so users can save their profiles and revisit the site in the future for new suggestions. They can also retake the test at any time to modify their recommendations.

What’s more, the site offers all of these services for free and will continue to do so:

“Our model is to make money from advertisements, we have banners and advertorials integrated in the website which differ per user profile,” Kolk adds.

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DELI Amsterdam offers a new approach to the standard travel guide, by making suggestions personalized and presenting them in a infographic style. It promises to help tourists and locals alike go beyond the iconic canals and coffee shops of Amsterdam to discover other sides to the city.

The platform officially goes live on July 23 with a launch event at Hutspot in Amsterdam. In the future, DELI plans to take the concept to other cosmopolitan cities around the world.

DELI Amsterdam

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