StarHub’s #4Good movement lets subscribers pledge their leftover data, minutes and texts to charitable organizations.
StarHub is harnessing the power of technology for its new initiative to help those less privileged. The #4Good movement enables StarHub Mobile Postpaid subscribers in Singapore to pledge their unused mobile data, minutes and SMS to select charitable organizations. This customer-driven form of philanthropy provides talktime to selected beneficiaries so those unable to maintain mobile communication can keep in touch with loved ones, potential employers, medical help, and others.
This initiative offers a new way for members of the public to donate to charity. Whereas money, items and services are common things to donate, 4G data, talktime and texts are something different. Customers of StarHub Mobile can now feel empowered to do even more for their community.
4G4Good will enable eligible customers to pledge what they haven’t used in the month of August to support beneficiaries including AWWA (Asian Women’s Welfare Association), CPAS (Cerebral Palsy Alliance Singapore), ISCOS (Industrial & Services Co-Operative Society), SAVH (Singapore Association of the Visually Handicapped) and SPD (Society for the Physically Disabled). Chief Marketing Officer at StarHub, Jeannie Ong, said:
“4G4Good is really about customer-driven philanthropy; StarHub is just the enabler. It is our altruistic customers who generously choose to pledge any unused talktime, mobile data and SMS in support of the beneficiaries. StarHub is extremely happy to be the first in Singapore to facilitate this kind of charitable campaign.”
Communication is important in our increasingly connected world, and for those who are in less privileged situations, mobile communication might be a luxury they are unable to afford. By offering the residents of Singapore a simple and convenient way to be charitable, which works around their busy schedule, StarHub is helping them contribute to society.
The 4G4Good campaign was launched at MINDS (Movement for the Intellectually Disabled) Towner Garden School, where StarHub also donated ten smartphones and pre-paid SIM cards pre-loaded with talktime and texts. These were given to students from the Vocational Experience class and on work attachments, in order to give them independence while enabling them to keep in touch with loved ones, cargivers and employers.
StarHub will provide talktime, mobile data and SMS on a monthly basis to a number of individual beneficiaries from the five 4G4Good charities, which were chosen as their clients and caregivers could greatly benefit from mobile communication. People will also be able to donate their working pre-loved smartphones and chargers to the organizations, via StarHub Shops at Bedok Mall, Tampines Mall, Plaza Singapura and Westgate, as well as StarHub’s corporate office.