menu

Doritos Roulette Bags Entice Snackers With A Few Dangerously Spicy Chips

Advertising

For the new flavor party game, Nacho Cheese bags include some very hot chips mixed in.

Emma Hutchings
  • 11 july 2014

Doritos is hoping to lure in snackers with its new flavor party game: Doritos Roulette. Launched by PepsiCo Canada, the special edition is a bag of Nacho Cheese flavor chips with some spicy ones thrown in too. The really hot chips make up around 25% of the contents in the bag.

To increase the tension and fun during a game of Doritos Roulette, the spicy chips look the same as the regular ones. So while you are snacking there is a risk of selecting and eating one of the hot chips without knowing until it’s too late and you’ve started munching on it.

The company is enticing people who play Doritos Roulette and end up with a seriously hot chip to upload the moment to social media with the hashtag #BurnSelfie. There should be one hot chip in every handful, and those who have been ‘burned’ can share their reaction by snapping a photo of themselves.

doritos-burn-selfie.jpg

There is also a competition for consumers who grab a bag of Doritos Roulette and capture the moment they get a seriously hot chip. Entrants who are up for the challenge could win $3,000 in cash and daily product giveaways are on offer too.

Those who are bold enough to reach into the bag and grab a chip can share their reaction on Twitter or Instagram using #BurnSelfie. They then need to follow the link provided in auto-response and complete the entry form to be in with a chance of winning one of the prizes up for grabs.

 

Doritos Roulette is currently only available in Canada, after launching there last month, and there is no word yet on whether the new flavor edition will be extended to the U.S. This campaign is a great way to engage consumers by drawing them in with a fun party game that can be played with just a bag of chips. Fans purchase a Nacho Cheese bag and can then upload their photo to social media, spreading the brand’s message to others.

Doritos Roulette

[h/t] Foodbeast

Advertising
Trending

Turn Any Wearable Into A Mental Health Tracker

Fitness / Sport
Work Today

Amazon Is Experimenting With A 30-Hour Work Week

The online retailer is launching a pilot program that will allow a technical team to work with a considerably shortened schedule

Fitness / Sport Today

How The Rio Olympics Stood For More Than Just Games

PSFK rounds out the Rio Games with our picks for the finest moments beyond sports

Trending

Get PSFK's Latest Report: Future of Advertising

See All
Retail Today

Mobile Travel App Embraces Cognitive Computing

The Orlando Tourism Board is looking to IBM Watson to provide personalized local recommendations for visitors

PURPLELIST EXPERTS

Marc Kushner

Revisionary Placemaker

Automotive Today

Bike-Friendly Apartment Building For Swedish Cyclists

A residential space is being designed for commuters to easily transport goods

Advertising Today

Nike Takes Over An Entire City Block With A Giant Running Track

The Unlimited Stadium is shaped like a 100-meter sole print of the brand's LunarEpic sneaker

Gaming Today

Fortune Cookie Service Brings Bad News To Your Doorstep

To promote their new delivery service Blackbox, the creators of Cards Against Humanity are delivering unfortunate messages in an edible form

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 25, 2016

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs Today

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Arts & Culture Today

This Picture Frame Could Be The Lava Lamp For A New Generation

Slow Dance makes real objects appear to move in slow motion

Work Today

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Today

Airport Mural Puts Passengers In The Clouds

The installation in an Amsterdam terminal lets travelers float through a series of billowing 3D digital shapes

Automotive Today

DevBot Is An Intelligent, Driverless, Electric Car

The unmanned test vehicle from RoboRace is a preview of upcoming AI race models

Augmented / Virtual Reality Today

AR Ski Goggles Make Racing Down The Slopes Even More Immersive

Israeli startup RideOn weaves digital overlays into the thrill of skiing with an unconventional pair of protective eyewear

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Advertising Today

Japan Wants To Make 2020 Olympic Medals From Recycled Electronic Waste

The Tokyo Games could showcase the first-ever gold, silver and bronze awards made from discarded phones and computers

Culture Today

This Small Town Has Become A Hide-and-Seek World Championship Destination

An old abandoned village in Northern Italy has become a massive playground for over one hundred competitive players

Design Today

Garmin’s New Smartwatch Is Challenging The Luxury Market

The brand adds a premium version of its popular multi-sport trainer to its accessories collection

No search results found.