menu

Piers Fawkes: Reframing the Internet of Things as the Real World Web

Piers Fawkes: Reframing the Internet of Things as the Real World Web
technology

New PSFK report defines the age of connected devices.

Piers Fawkes, PSFK
  • 18 july 2014

The Real World Web report from PSFK Labs aims to make sense of the ideas and issues connected to the growing of volume of sensitive and responsive technology in our lives. Underwritten by the kind generosity of Intel, our independent research helped me understand the themes and trends that are shaping the topic often described as the Internet of Things.

I resisted naming this report the Future of the Internet of Things – or the Future of Stuff – because I find the term Internet of Things misleading. For most people today, the internet is something they access when they look at a browser on their PC – it’s not something they think they access when they use their phone to check their emails or upload a photo. The terms ‘internet’ and ‘online’ have become rapidly antiquated and can probably be better associated with an earlier era of our digital lives. The Real World Web is a more descriptive term, I believe.

Rww-700x468

We are already living within this web of sensors – in the hallways of our homes, at the sink in bathrooms, in changing rooms in stores, in the interiors of our cars. The world is full of tech that watches, learns, predicts, and responds. We are living inside the internet of things. This Real World Web will deliver an evolution in social media – it will allows us to connect with communities nearby or like-minded individuals.

The Real World Web will learn to look after us, it will watch and prompt us into action, learn and serve us appropriately. The Real World Web will manage the world around us – directing city ecosystems, national power grids and global infrastructure. By framing the subject better and understand the key trends driving change, incredible innovation should take place. I’m excited to share the work of PSFK Labs to inspire new ideas for better living for all of us.

Click here to download the free version of the report.

real-world-web-internet-of-things

technology
Trending

PSFK's Workplace Vision: Leave The Busywork To The Bots

Ai
Syndicated Yesterday

In Popular Games, The Recurring Theme Is Exploration

The much-hyped sci-fi sandbox game proved to be as massive as expected, while Pokémon Go continued to prove inescapable

Design Yesterday

The Best In Wearable Tech From The Rio Olympics

PSFK rounds out the Rio Games with our picks for the best gadgets and devices used to track performance

Trending

Get PSFK's Latest Report: Future of Work

See All
Advertising Yesterday

This Cookbook Is Inspired By Brad Pitt’s On-Screen Eating Habits

Learn how to whip up meals and snacks pulled straight from the actor's fictional universe

USA Yesterday

Tour The US National Parks From The Comfort Of Your Home

Google's new 360-degree video feature lets people take a trip to Alaska, Utah or Hawaii and see these marvels of nature up close

Augmented & Virtual Reality Yesterday

VR Training For Active Shooter Preparedness

SurviVR is an immersive environment to teach civilians how to protect themselves in dangerous situations

Cities Yesterday

Redesigned London Tube Map Aims To Get People Walking

The updated display illustrates approximately how many steps it takes to walk between stations for a healthier commute

Experiential Marketing Yesterday

Nike Creates An Immersive Pop-Up Fitness Experience In London

The Unlimited You space gave athletes a chance to push their limits farther than ever before

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Automotive Yesterday

Uber Now Lets Commuters Pay With Pretax Dollars

The prepaid cards are a partnership with WageWorks, letting uberPool users save up to 40% on their trip

Home Yesterday

Philips Hue Adds Motion Sensor To Control Lights Automatically

The wireless device lets users interact with their environment without needing to press a switch

Home Yesterday

Beacon Device Takes The Pain Out Of Navigating A New Airbnb

Ping provides new guests with a guided tour of the house or apartment through a simple tap of their phone

Arts & Culture Yesterday

Shelf Makes Its Contents Appear To Hover In Midair

The design uses metal tubes to create an optical illusion when viewed from the front

Arts & Culture Yesterday

Interactive Ceiling Responds To People Walking Underneath

The installation features built-in sensors that cause the undulating surface to morph and react to passersby

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Fashion Yesterday

Declutter And Recycle All Of Your Unwanted Stuff

A new app will help catalogue your possessions and give them away as donations when you no longer want them

Advertising Yesterday

Tokyo Concept Store Disguised As A Parking Garage

The retail and cafe project is designed as a hidden treasure for urban explorers

No search results found.