Free Ice Cream Truck To Drive Across USA To Spark Conversations About Conservation

Free Ice Cream Truck To Drive Across USA To Spark Conversations About Conservation

One ice cream truck is on a mission to inspire the next generation of environmentalists and give out free ice cream.

Sara Roncero-Menendez
  • 1 july 2014

In the United States there is no sound beloved more by children (and some adults) than the sound of an approaching ice cream truck. The jingle indicating that tasty frozen treats are on their way is enough to get people moving out of their houses and onto the streets. And that’s exactly what the Ice Cream Expedition is counting on.

Three National Geographic Young Explorers Grant winners, Caleb Kruse, Cameron Kruse and Jordan Fatke, are going to be using their very own ice cream truck to reach out to communities across the nation. They will be hitting up major cities and small towns to give out ice cream and talk to people, especially kids, about preserving their favorite local parks and other wildlife areas.

ice cream expedition founders.jpg

In order to really hit home with the message of natural conversation, the creamery on wheels will be serving Magnolia Ice Cream, which is made with all natural fruit puree. They’ll be carrying tropical flavors such as Mango, Avocado, Guava, Purple Yam and Coconut. If that’s not enough to get your mouth watering, each and every scoop is free.

While on tour, the trio is planning to film a documentary about the people and places they encounter. Their ultimate goal is to encourage kids across the United States to find the places in their community that need protecting:

We’ll hear honest thoughts about the environment, giving voice to the individuals that will confront most of the issues that scientists are discovering today. We will hear first hand what these kids are passionate about, encouraging them that where they live is somewhere worth exploring, somewhere worth conserving.

If you want to help contribute to the truck on a mission, you’ll only have a limited time to do so. Their Kickstarter is on its final day and, at the time of writing, still has over $8,000 left to go for its goal.


Ice Cream Expedition

[h/t] National Geographic


General Electric: Lighting’s Impact On Sleep Is More Than The Off Switch

Travel Today

Thirty Year Old Photographs Used As Travel Guides

A new photo series revolves around tracing the origins of images from the past

Gaming & Play Today

IKEA Is Letting Kids Design Its New Line Of Toys

The products are taken from fanciful drawings that showcase the imagination of those who use it most


Get PSFK's Related Report: Future of Automotive

See All
Technology Today

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Health Today

VR App Prescribed For Pain Relief

A pharmacy chain in Sweden is stepping away from tradition to develop a happy place for the pain-afflicted

Related Expert

Colin Nagy

Marketing and Advertising

Retail Today

Banks Are Coming Together To Create A New Payment Network That Rivals Venmo

A number of financial institutions are collaborating to make a new person-to-person monetary system called Zelle for their customers

Media & Publishing Today

Pocket Camera Aims To Facilitate The Struggles Of Live Streams

The Mevo helps resolve the complexities of streaming video with an intuitive setup and smart editing controls

Food Today

Startup Believes Traceability Will Help Disrupt The Multivitamin Industry

Ritual is a daily supplement for women that traces every ingredient back to its source


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Food Today

Photo Series Brutally Murders Some Of Your Favorite Fast Food

The portraits by artist duo Ilka & Franz do away with mealtime regulars in a way that is both beautiful and humorous

Mobile Today

Coffeemaker Teaches You How To Make The Perfect Cup

The device comes with an accompanying app that guides novices and experts alike through the brewing process

Brand Development Today

The Story Behind How LYNK & CO Created A Car Brand From Scratch

Head of Design Andreas Nilsson describes which values were most influential in determining the identity and design direction of the new auto company

Travel Today

Architect’s Design Presents A Radically New Approach For New York’s Penn Station

The firm of Vishaan Chakrabarti has envisioned a bright community and travel hub in the heart of the city

Fitness & Sport Today

Editorial Roundtable: Building An All-Encompassing Performance Suite

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats on the partnership opportunities available in health and fitness

Health Today

Fantasy Game Responds To Each Player’s Emotions

The card battling venture measures responses through a Bluetooth clip to adjust the experience accordingly

Luxury Today

Carry A Map Of NYC On A Handbag

The bag from Bottega Veneta has been designed exclusively for Bergdorf Goodman to celebrate New York City

Technology Today

Roaming Robots Crawl Around Your Body To Do Small Jobs As You Go About Your Day

A new concept wearable developed by researchers at MIT and Stanford are fully functional bots that live on your clothing

No search results found.