menu

Multidisciplinary Culture Hacks Use Tech And Design To Solve Local Problems

technology

Culture Shift brings together creative businesses and digital talent to make new products.

Leah Gonzalez
  • 8 july 2014

Culture Shift is a global hack program by the British Council’s Creative and Cultural Economy team.

The program is basically a season of sessions that bring together people from the creative, cultural and digital industries to collaborate and design new products and ideas that address existing challenges related to the cultural sector in their local communities.

The participants in each Culture Shift program are grouped into teams who then compete for a grant award and medium-term business mentoring support to bring their projects to life in the real world. The hack sessions last for 48 hours and the teams present their projects, including a prototype of their product, to a panel of judges.

For the last couple of years, the British Council has been running the Culture Shift program globally in places like Kenya, Zimbabwe, Nigeria, Lagos, Russia, Brazil, and Lagos. The program has been supported by organizations such as the UK’s Social Innovation Camp, Snook, CultureCode, CultureTECH, Technology Will Save Us, Pervasive Media Studio, KIMCHI and CHIPS, as well as Google partners iHub Kenya and CcHub Nigeria, and the Hub Johannesburg.

The program was piloted in Egypt, South Africa, Kenya, and Nigeria between March and May 2012. The global hack program officially launched with Culture Shift Nigeria in November and December 2012. In 2013, Culture Shift was taken to Kenya, Zimbabwe and South Africa.

Culture-Shift-British-Council-2.jpg

Some of the projects and prototypes that came out of the Culture Shift sessions include Pakacha in Kenya, a digital platform that allows artists to use a “barter and sell” system to look for and purchase art supplies. Culture Shift Kenya also resulted to the Rubiani project, a mobile application that connects buyers directly with the makers of locally handcrafted good. In 2013, the Kijicho project, a social interactive platform for matatu – public minibus taxi – users, won first place.

Other Culture Shift projects include Nigeria’s Mainframe Films, a group developing a global movies app that promotes African film identity, and PubHub, a self-publishing literature vending machine that aims to make literature accessible and affordable in South Africa, and Meshabbek in Egypt, a platform that helps creative people find the talent and skills for their projects.

Check out the video below which features Culture Shift Egypt to see more about how the program

Culture Shift

technology
Trending

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Work
Work Today

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Today

Airport Mural Puts Passengers In The Clouds

The installation in an Amsterdam terminal lets travelers float through a series of billowing 3D digital shapes

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Automotive Today

DevBot Is An Intelligent, Driverless, Electric Car

The unmanned test vehicle from RoboRace is a preview of upcoming AI race models

Fitness / Sport Today

Turn Any Wearable Into A Mental Health Tracker

Cognition Kit is a software platform that lets people track and better understand their cognitive states

PURPLELIST EXPERTS

Bertrand Charrier

Architecture Design, Temporary Architecture Installations

Augmented / Virtual Reality Today

AR Ski Goggles Make Racing Down The Slopes Even More Immersive

Israeli startup RideOn weaves digital overlays into the thrill of skiing with an unconventional pair of protective eyewear

Advertising Today

Japan Wants To Make 2020 Olympic Medals From Recycled Electronic Waste

The Tokyo Games could showcase the first-ever gold, silver and bronze awards made from discarded phones and computers

Culture Today

This Small Town Has Become A Hide-and-Seek World Championship Destination

An old abandoned village in Northern Italy has become a massive playground for over one hundred competitive players

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 25, 2016

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs Today

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Design Today

Garmin’s New Smartwatch Is Challenging The Luxury Market

The brand adds a premium version of its popular multi-sport trainer to its accessories collection

Syndicated Yesterday

What Could The Highway Of The Future Look Like?

As technology for automated vehicles improves, there’s a sharper focus on building a ‘smarter’ infrastructure where they can thrive

Design Yesterday

Plastic Wind Trees Are Bringing Sustainable Power To Residential Homes

These French-made turbines are offering a small, aesthetically pleasing approach to affordable personal energy

Home Yesterday

Dyson’s Wi-Fi Connected Fan Purifies, Cools & Heats The Air

The new luxury home appliance aims to be an all-in-one device for the connected home

Education Yesterday

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Advertising Yesterday

Brewing Company Turns Car Emissions Into Ink

Tiger Beer has created a sustainable process to transform air pollution into supplies for street art

Design Yesterday

Space-Saving Sofa Has Extra Furniture Hidden Inside

Living in an apartment with limited space? This three-in-one bed transforms based on your needs

Culture Yesterday

Browser Extension Blocks Any Pages That Make You Unhappy

The software can detect your facial movements and prevent content that brings up negative emotions

No search results found.