menu

Grocery Store-Themed Bar Design Lets Customers Pick Their Own Cocktail Ingredients

Grocery Store-Themed Bar Design Lets Customers Pick Their Own Cocktail Ingredients
Design

At L'Epicerie, bar patrons will choose unique herbs, spices, fruits, and vegetables to form the base of their whisky drinks.

Tiffany Nesbit
  • 17 july 2014

Bars are great for a number of occasions; watching sports events, meeting a date, getting to know a new co-worker, and of course, happy hour. People who frequent bars generally have a few favorites they visit most often, but the reasons they prefer one bar over another can be very different. One thing that is imperative in any bar-goers decision making process is the quality of the cocktails being offered, and if a person were allowed to make their own dream bar, the drink selection would naturally be an essential part of the concept. Scotch whisky company Ballantine’s allowed all of France to explore these possibilities when they began The Bar Project in March- a challenge that offered customers the opportunity to propose their own dream bar.

ballantines-finest.jpg

Between said month and June 2014, the French population was allowed to submit bar concept ideas and vote on their favorites via Ballantine’s Facebook page. This month, they announced that the winner was ‘L’Epicerie,’ a grocery-themed bar designed by Abderrahim El Afsar. ‘L’Epicerie’ is a Moroccan-inspired bar reminiscent of a Moroccan night food market. Customers at the bar will be able to browse the bar shelves and collect ingridients in shopping baskets. They will choose from an array or herbs, spices, fruits, vegetables that will form the base of the cocktail, then an expert mixologist will choose the Ballantine whisky that will best accompany the ingredients.

lepicerie-ballantine.jpg

El Afsar was born in Morocco and worked as a bartender in several well-known bars around the country, before moving to France in 2013. He has long dreamed of creating his own bar, and after obtaining almost 50% of all casted votes, his dream bar, ‘L’Epicerie,’ will open this Fall ‘L’Epicerie’ is set to open on September 4th on the first floor of Parisian club Le Chacha. In a press release, Peter Moore, global brand director for Ballantine’s said, ‘L’Epicerie is a hugely innovative concept and one that reflects [El Afsar’s] own Moroccan heritage and back-story.’ Moore goes on to say that he hopes other Ballantine’s markets will launch The Bar Project in their own countries, allowing customers everywhere an opportunity to participate.

Ballantine’s // The Bar Project

Design
Trending

Get A Better Idea Of How You Are Wasting Your Time

Mobile
Work Today

PSFK’s Workplace Vision: The Desk Is Becoming An Ecosystem Of Satellite Workstations

Our Future of Work vision is an app that frees employees from the tyranny of a static desk

Work Today

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Food Today

A Tiny Amount Of This Powder Could Block All The Bitterness In Food

A new substance made from mushrooms can bond with taste receptors on your tongue to overcome unpleasant flavors

Asia Today

Whimsical Dental Clinic Design Aims To Calm Patient Fears

Cheerful colors and a nod to the comforts of home are design elements tactfully aimed to help people relax

PURPLELIST EXPERTS

Jessica Scorpio

Sharing Economy, Automotive, Trust

Mobile Today

Messenger Service Only Delivers You Updates Three Times A Day

Formal is a new app designed to help people ignore the constant stream of texts from their phone and focus on what's in front of them

Design Today

Movable Vacation House Constructed Using Concrete Boxes

The 4,000 square foot building is made up of modular frames so it can be relocated if needed due to coastline erosion

Design Today

Redesigned Electric Fan Collapses For Easy Storage

Conbox can be kept in pieces and packed away when not in use

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Ai Today

LawyerBot Is Now Helping Homeless People Qualify For Government Housing

This robot helps people get out of parking tickets and provides free legal advice to those in need

Travel Today

This Head Hammock Promises The Best Sleep You’ll Ever Get While Traveling

NodPod holds your neck and back perpendicular, hopefully putting an end to sleepless and uncomfortable journeys

Culture august 26, 2016

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Design august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion august 26, 2016

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Syndicated august 26, 2016

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability august 26, 2016

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

No search results found.