Hotel Gives Guests Virtual Seeds to Plant Trees in Fire-Ravaged Chilean Patagonia


Campaign aims to plant a million trackable trees to aid the recovery of four national parks and reserves

Vashti Hallissey
  • 31 july 2014

Chilean Patagonia has some of the most spectacular scenery in the world, with rugged mountain peaks, glacial lakes and forests that seem to go on forever. Sadly, due to extreme weather conditions and dry vegetation, this area is very vulnerable to wildfires and has been affected badly in recent years. A luxury hotel in the area is doing its bit to give back to the land, by giving each guest a virtual seed to plant in regions damaged by fire.

Torres del Paine National Park, one of the country’s most popular tourist destinations, was ravaged by fire in both 2005 and 2011, destroying thousands of acres of land. Tierra Patagonia Hotel & Spa overlooks the park, as well as Lake Sarmiento, and it is one of the four reserves that the campaign aims to reforest.

The hotel has teamed up with Reforestemos Patagonia, a non-profit initiative which issupported by Chile’s Tourism Board, Conaf, the Chilean forest administration and Patagonia Sur, the company responsible for the logistics and coordination of reforestation crews.

From September 1, when the hotel reopens after the winter months, guests will receive a personalized email featuring a tree code. By visiting the Reforestemos Patagoniasite, they can use it to plant a virtual seed in Chilean Patagonia, choosing the location on a giant tree chart. They can plant the tree anonymously or include a photo and a message, such as a dedication to someone’s memory.


When they have planted the seed, guests will receive the trackable coordinates and a geo-referenced link in Google Maps, to look up the exact location online. This year, the seeds are being planted in Cerro Castillo and Lago Carlota National Reserves. The campaign also includes Laguna San Rafael National Park.

So far, over 270,000 trees have been planted and the campaign will be helped by the fact that all of hotel guests from last season will also receive virtual seeds when the hotel re-opens.


This campaign is a simple way to let visitors engage with a worthy cause and for tourism to have a positive impact on the region.

For readers who are not planning a trip to Patagonia any time soon, you can still plant your own tree through Reforestemos Patagonia. At just four dollars each, it’s about the same price as a Big Mac, and by taking part you will be helping to restore one of the most beautiful places on the planet.

Tierra Patagonia Hotel & Spa

Reforestemos Patagonia

[h/t] celsias



Banned Books Week Urges People To Seek Out Controversial Works

Arts & Culture Today

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

Travel Today

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap


Get PSFK's Related Report: Future of Automotive

See All
Social Media Today

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Today

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

Related Expert

Zach Lieberman

Art, Technology, Programming

Fitness / Sport Today

Oakley And Intel’s Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

Experiential Marketing Today

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

Design & Architecture Today

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Today

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

Travel Today

Boeing Wants To Make Your Flight Better With Cloud And Star Projections

The manufacturer is trying to patent a projection system that would allow them to project images onto a plane's interior surfaces

Latin America Today

Colombians Teach Dance To Fund Students’ Education

Chocó to Dance is a platform that shows you how to replicate popular Latin dances to help create scholarships for local students

Work Today

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Today

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates


Future Of Work
Cultivating The Next Generation Of Leaders

Technology Today

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

Advertising Today

Lancôme’s Newest Campaign Stars A Domestic Abuse Survivor

Rosie Batty is the new face of the Love Your Age series, and is using the platform to bring awareness to a prevalent and deadly problem

Travel Today

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

No search results found.