Hyundai Smart Technology Ad Proves Self-Driving Cars Are Here

Hyundai Smart Technology Ad Proves Self-Driving Cars Are Here

'The Empty Car Convoy' video by Hyundai showcases the motor company’s latest smart technology in a convoy of self driving cars

Daniela Walker
  • 24 july 2014

Self-driving cars are well and truly here. At least, that is what Hyundai wants us to believe with their latest viral video, The Empty Car Convoy. In it, six 2015 Hyundai Genesis cars are driven by stunt drivers until one by one they jump out of the vehicles in order to allow the cars drive on their own.

At the front of the convoy is Buddy Joe, a stunt driver, who also narrates the ad. While the other drivers jump out of the car onto a mattress-lined flat bed truck, Joe stays in his car at the front of the convoy. Once all the drivers are out, he then blindfolds himself and brings his arms up to his chest to show that he too is not controlling his car.


The technology in the Genesis includes Advanced Smart Cruise Control, Automatic Emergency Braking System, and Lane Keep Assist System. With the three working together, the cars managed to stay in their lanes, at a safe speed and distance from one another, so that when the flatbed truck abruptly halts in front of them, all of their brakes are engaged and – spoiler alert – none get into a crash.


The video is intended to demonstrate how the Hyundai Genesis’ features can be helpful to a driver who is actually in the car – part of their ‘Smart caring for people’ mission – but the belief was that the impact would be more strongly felt if there was risk and danger involved. As Buddy Joe states in the voiceover:

I believe action speaks louder than words. The challenge was to show these caring driver assist features in an exciting way, but you guys it seems are pretty hard to excite. Maybe the only way is to put our life on the line – proof through jeopardy.

While the video is a demonstration of technologies for a car intended for people, it still shows that self-driving automotives are no longer science fiction.

Hyundai – The Empty Car Convoy

[h/t] Staple Design



What Material Research In Beirut Bodes For Our Waste Crisis

Design & Architecture
Work Today

Hyatt Honors Travelers With A 3D-Printed Statue Contest

The hospitality wanted to celebrate the people who go everywhere for work and make sure their tasks were not forgotten

Syndicated Today

High-Tech Replica Brings Prehistoric Art Within Reach

A £48m recreation of the Lascaux Caves in France will let visitors experience the unique place for the first time in decades


Get PSFK's Related Report: Future of Automotive

See All
Technology Today

Tripod Lets You Make Snapchat Videos Hands-Free

The Camkix kit lets you record wirelessly from any angle

IoT Today

GE Develops An Alexa-Enabled Table Lamp

The first in a line of interconnected home products will integrate Amazon's voice-activated system for smarter home living

Advertising Today

Spotify Mines User Data To Create A Global Ad Campaign

The series of billboards relays the feelings that people express through listening to music

Social Media Today

This Collar Wants To Be The Bridge Between Human-Dog Communication

Inupathy claims to be world's first dog emotion visualizer

Retail Today

Commerce Expert: Why Brick-And-Mortar Shopping Can’t Be Replaced

Erin Armendinger, SVP of bio, explains the physical need of customers to experience certain products before buying


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed Yesterday

Creative Director: Navigating The New World Of Founder-Brands

Richard Smith, Creative Director at Sullivan, explains how visionaries like Elon Musk and Mark Zuckerberg approach their branding and why it’s important to apply brand thinking to founders’ products

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Fitness & Sport Today

Bicycle Hotel In Norway Makes Commuting A Breeze

The energy efficient space was designed to help the city of Lillestrøm get closer to their environmental goals by encouraging people to ride their bike

Fashion Today

Basquiat-Inspired Fashion Line Supports Emerging Talent

The late artist's estate has collaborated with New York label alice+olivia on a new range of designs

Retail Today

Why Personalization Is The Key To Customer Satisfaction

Andrew Blackmon of The Black Tux shares how the company is using machine-learning models to streamline the fitting process

Gaming & Play Today

Fidgeting Tools Designed To Help Creative Minds Focus

The DIDGETS Collection helps those who have anxiety or are restlessly moving to focus while they are working


Conference Built Around Report Launch

Home Today

Sharing Service Connects Directors With Film Locations

Finding affordable places to film can be difficult, so GETset was designed to help creators easily find good locations

Technology Today

Adobe Is Teaching Machines To Copy Your Artistic Style

A new research project called Stylit uses a camera to mimic a drawing and reproduce the strokes digitally

Automotive Yesterday

Mercedes Reveals Dazzle-Free LED Headlights

Digital Light offers great precision with a resolution of over two million pixels

No search results found.