menu

How IKEA Will Build Business with the Connected Home & 3D Printing Trends

How IKEA Will Build Business with the Connected Home & 3D Printing Trends
Design

Brand exec talks to PSFK about emerging technologies and its forthcoming HomeSmart product line.

Piers Fawkes, PSFK
  • 24 july 2014

How does a brand take advantage of emerging trends? How do they go about exploring new ideas? I spoke to Rich D’Amico, Deputy Marketing Director at IKEA USA, about IKEA and how it’s looking seriously at the impact of 3D printing and introducing a line of connected home devices called HomeSmart.

Piers Fawkes, PSFK.com:  What is IKEA’s philosophy on the home of the future, and what will your role be as these homes become more connected?

Rich D’Amico, IKEA USA:  We have a new line coming out in the spring of 2015 called HomeSmart. It will start with charging each technology that’s actually built into products that will sit in the consumer’s home. We know that this market is going to get bigger and bigger. Through the interaction with consumers and the future trends that we see, that’s going to be the tip of the iceberg. It’s going to grow very, very quickly.

Piers Fawkes: Are we talking about outlets built into furniture or are we going to be some more sophisticated technology from IKEA?

Rich D’Amico:  It will be sophisticated and revolve around smartphones and tablets. One product has a device built into the tabletop.

Hacked IKEA notification table by Michael LaGrasta

Hacked IKEA notification table by Michael LaGrasta

 

Piers Fawkes: Another hot subject is 3D Printing. Do you think consumers are really going to want to print their furniture at home one day?

Rich D’Amico:  IKEA is developing a point of view about 3D printing. Personally, I’m fascinated by it. I know that there’s even 4D printing technology out there now, too. We’ve been talking and brainstorming about what that means for us. Why couldn’t consumers print spare parts, replacement parts, the entire product, some day?

I know that our team of product developers is working very closely with it now. It ties in beautifully with how IKEA develops products through co-creation, as If you ask me, how will we create products in the future? What will be the consumer’s role? I can see 3D and 4D printing playing a role there.

ikea-3d-printed-lamp-by-Samuel-Bernier

3D Printed IKEA Dentelle lampshades by Samuel Bernier

 

Rich D’Amico is Deputy Marketing Director at IKEA USA. Read more with an interview about IKEA and their brand strategy.

IKEA USA

Pictures via IKEA hackers Samuel Bernier and Michael LaGrasta

Design
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Yesterday

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Yesterday

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Yesterday

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion Yesterday

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

PURPLELIST EXPERTS

Jordan Fish

Build-Your-Own StoryTeller

Syndicated Yesterday

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Yesterday

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Yesterday

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Yesterday

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Yesterday

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Yesterday

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Yesterday

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Yesterday

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Yesterday

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Yesterday

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.