Inflatable Bag Protects Digital Devices In Crowded Areas

Inflatable Bag Protects Digital Devices In Crowded Areas

The Fugu Bag can be blown up to cushion your gadgets from the urban grind.

Vashti Hallissey
  • 2 july 2014

Nowadays digital devices are often our most precious possessions. We use them to store our photos, memories, entertainment, work and contacts. They are the passport to our daily lives. But more often than not we carry them around in bags that aren’t designed to keep them safe, exposing them to the risks inherent in city life.

Royal College of Art graduate Peng You, in collaboration with ECAL graduate Hongchao Wang, has designed an inflatable bag that protects digital devices in an urban environment. The Fugu Bag is made of a durable carbon-fibre fabric that is coated on both sides with polyurethane. The panels of the bag are welded together, rather than sewn, which gives it extra strength and makes the seams waterproof.


We’re seen other products designed that to protect devices, including phone condoms to protect mobiles from the rain, an iPhone case made of flexible concrete and even a tongue-in-cheek design for an airbag phone case, but this is the first inflatable bag we’ve seen that’s designed specifically for this purpose.

You’s mission statement speaks to this:

The product is intended for people who work and live in the urban environment. People carry more and more electronic products every day, such as laptops, i-pads, cameras, i-phones, etc., and those things are very valuable, but most carrying bags cannot provide enough protection for those products in case of impact.


Inside, the bag features inflatable sections made of thermoplastic polyurethane film, a strong and stretchable fabric. When inflated, they cushion the bag’s contents from any outside impact or shocks. You can inflate and deflate these sections to customize the bag to its contents. The Fugu Bag takes just one minute to pump up, staying inflated for up to five days, and it can be deflated in 10 seconds.

“If you have something sensitive or fragile, the inflating panel provides a safer space for your things. If you don’t have anything need to protect, you can just release the air,” You told Dezeen.


Many protective bags designed for gadgets is that they can be bulky and weigh you down, which is the last thing you need when riding a bike around the city or squeezing onto the Metro during rush hour. Since it’s inflatable, the Fugu Bag has the enormous advantage of being lightweight as well as tough, which makes it easier to use.

The Fugu Bag was presented at the Show RCA 2014.

[ht/] Dezeen


Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology Yesterday

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Yesterday

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines


Get PSFK's Related Report: Future of Retail 2017

See All
Travel Yesterday

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Food Yesterday

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Yesterday

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Yesterday

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed december 1, 2016

Communications Officer: What This Holiday Season Means For Millennial Shoppers

Dallas Lawrence of the Rubicon Project shares why holiday cheer is all about likes, views and retweets

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated Yesterday

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail Yesterday

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion Yesterday

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Yesterday

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Yesterday

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells


Future Of Work
Cultivating The Next Generation Of Leaders

Arts & Culture Yesterday

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive Yesterday

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.