Chocolate Wafer Kits Let Kids Build Edible Airplanes, Cars And Dinosaurs

Chocolate Wafer Kits Let Kids Build Edible Airplanes, Cars And Dinosaurs

Choco Fix introduces today's children to the idea of Airfix models in an exciting new way.

Tiffany Nesbit
  • 14 july 2014

In a culture where children are accustomed to HD video games, 3D movies, and tablets, simplicity can seem a bit dull. As technology advances consumers expect more from their products, and that creates a need for companies to push their products- making them more appealing but also more capable. In search of innovation, confectionary company Cadbury issued a task to graduate students at the Central Saint Martins school at the University of Arts London, and, surprisingly, the winner showed how changes to older products can excel in the modern age.

Robert Cooper created a chocolate wafer snack that doubles as Airfix-style models. Reminiscent of model airplane kits, ‘Choco fix’ kits allow customers to build edible airplanes, cars, dinosaurs, and horses. Each pack contains chocolate wafer pieces that can be placed together to form a model. The design uses hollow-wafer technology which wields a wafer shell in two halves that are formed over a mold. The shapes are then stamped out of the sheets and the middle is filled with chocolate that is used to ‘glue’ together the two halves.


An added feature to the ‘Choco fix’ kits is packaging that makes use of augmented reality. It is made from thermoformed polystyrene material that can be used to create 3D versions of the images on a smartphone or tablet. Viewing the dinosaur kit though a smartphone, for example, creates the effect of a real dinosaur standing on top of the kit. This will aide in catching the eye of a modern-day kid, who might not be as impressed by the kinds of painted on images that were used on an Airfix box.


When Cadbury issued the challenge to the students, they asked that the designs use chocolate in an innovative way, based on the fact that customers expectations are rising and because chocolate prices have increased. Cooper’s idea was inspired by the underutilization of hollow-wafer technology and a nostalgic feeling for model airplanes. He said his product ‘creates a mess-free moment of Cadbury’s escapism that crosses generations, cultures and languages.’ By putting a new twist on the Airfix models, Cooper will be able to introduce this fun and yummy activity to a whole new generation of children.


[h/t] Dezeen


Volvo's Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

Retail Today

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

Advertising Today

The Hottest Chip In The World Comes Packed In A Coffin-Shaped Box

The individually wrapped snack is made from the spiciest known chili


Get PSFK's Related Report: Future of Automotive

See All
Mobile Today

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Related Expert

Tucker Fort

Strategic Design

Luxury Today

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

Work Today

Microsoft Wants To Help Workers Better Communicate With Their Coworkers

Project Sonoma is a new app designed to help employees chat and coordinate shifts with their associates

Advertising Today

Real-Time Data Used To Calculate The Brand Power Of Athletes

Brandtix has develope a digital platform with a complex algorithm that combines social media variables with player performance to predict the next A-list pros


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Automotive Yesterday

Toyota Is Using Sewage To Power Its New Electric Car

A new hydrogen-fueled vehicle is driven by what we flush away

Culture Yesterday

Catch A Concert On This Small Floating Island

A man-made archipelago in Italy is hosting music and art performances

Design & Architecture Yesterday

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Woodenwidget says its detailed guides are suitable for beginners and experienced woodworkers alike

Social Media Yesterday

The United Nations Has Launched Its Own Social Media Platform

A new app aims to get younger audiences more involved in sustainable development goals

Design Yesterday

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

The clever device offers games, education and the uniquely rewarding experience of destroying your high-flying airship


Future Of Work
Cultivating The Next Generation Of Leaders

Fitness / Sport Yesterday

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Culture Yesterday

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system

Millennials Yesterday

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

No search results found.