menu

Photography Exhibit Hosted On Twitter Unveils London’s Hidden Gems

culture

Fashion photographer Nick Knight collaborated with American Express to host a real-time urban photography exhibit on Twitter.

Melanie Ehrenkranz
  • 7 july 2014

The way we consume art is evolving as digital innovations bleed into the creative world. Admiring the Mona Lisa no longer means hopping on a plane and jetting to Paris, because the Louvre has an official app that lets you soak in the iconic painting from the palm of your hand. Technology also allows art to be immortalized –the Google Street Art Project lets you view fleeting graffiti art around the globe online. Cut to the latest fusion of tech and art, photographer Nick Knight’s real-time urban photography exhibition, a gallery breaking free of museum walls and displayed exclusively on Twitter.

Fashion photographer Nick Knight is collaborating with American Express to create #MySecretCity, an exhibition dedicated to unveiling the hidden beauty in the streets of London. The real-time gallery kicked off on the American Express Twitter account on Thursday, and aims at engaging locals often too absorbed in their devices to appreciate the urban ambiance. Knight commented about the project,

I’m really excited to be involved in the first real-time exhibition of its kind, set in the city that gives me so much inspiration for my work. The poetry of roses, the beauty of architecture, both classical and modern and the vast array of human relationships and cultures caught up in the flow of communication between millions of people and their actions. All these different tempos of life flowing over each other. I feel our familiarity with the place we live can make us miss the brilliance that is all around us, which is why I’ve teamed up with American Express to celebrate this wonderful city and help people see its hidden beauty. To show the things that are always there but so often go unseen. London’s hidden treasures.

The inspiration behind the social media-centric exhibition was sparked by a study American Express conducted that suggests that Brits are stuck on ‘Urban Autopilot’ – research revealed that when exploring everyday surroundings, seven out of ten are looking down at their smartphones and tablets. That is a lot of craned necks.

“The cities we live in are brimming with potential, although we may only appreciate a fraction of what they have to offer. As a fashion photographer, Nick has consistently challenged conventional notions of beauty. We’ve challenged him to re-imagine his commute to work and take a look at other sides to London, in the hope that they inspire others to realize the potential of their city,” Vice President Brand and Communications of American Express Melissa Weber said.

Knight’s imagery captures unexpected local gems, from the telescopic view of St. Paul’s Cathedral to a sprawling field of wild flowers to industrial train tracks running through the Willesden hills. Perhaps the awe-inspiring series of photos in locals’ Twitter feeds will give them incentive to feast their eyes on the world away from the screen.

Photos: American Express

culture
Trending

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Today

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Today

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Mobile Today

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Benjamin White

Digital Accelerator

Syndicated Today

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Today

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Today

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Today

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Today

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Today

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Today

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Mobile Today

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Today

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Today

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.