A record-playing beret takes the starring role in an ad for repurposed espradrilles by peSeta for Jacobs by Marc Jacobs.
Forget a raspberry beret, a record-playing beret is really where it’s at. The novelty headgear has a starring role in an ad for Jacobs by Marc Jacobs espradrilles, a shoe collaboration between the fashion label and Spanish company peSeta.
The espradrilles look similar to others in the peSeta line, but the main difference is that these are made with reclaimed Marc by Marc Jacobs fabric. The result is a hi-low mix of handmade shoes that are as eco-friendly as they are stylish.
The playful ad takes inspiration from the repurposed quality of the shoes, by finding a secondary (albeit imaginary) purpose for the black beret. The spot, called Tap Your Toes sees the model tap his toes in time to his beat-playing beret, as his shoes magically transform from one style to the next.
This is not the first collaboration between peSeta and Marc Jacobs, as last year they came out with a line of sailor bags. The brands have had an ongoing under-the-radar collaboration since 2008, which is why it is fitting that the espradrilles come in a co-branded cloth sack with both brands’ logos on it.
PeSeta often collaborates with other brands on one-off products, but Marc Jacobs is one of their longest held partnership, with a variety of goods – from passport holders to this season’s espradrilles – born out of the collaboration.
The brand was founded by Laura Martinez del Pozo, a self-proclaimed lover of fabric, whose only goal was to make beautiful things out of textiles. As a result, the products can be quite varied, and their collaborators move beyond fashion brands to other sectors such as photography brand Lomography.
The latest range of espradrilles will be on sale online soon. See it in action above.
The video was directed by Tenis and produced by Bonaparte.
[h/t] It’s Nice That