Microsoft Fitness Band Breaks Ground by Playing Nice

Microsoft Fitness Band Breaks Ground by Playing Nice

All the other majors in technology are pushing smart watches as a way to drive adoption of their main item, their smartphone. Meanwhile, the Redmond, WA giant appears to be focusing on selling the device itself by making it compatible with all kinds of said devices

Brady Dale
  • 21 july 2014

Microsoft is playing nice.

It’s a big shift for a company that once got in trouble for making it nearly impossible not to use its browser and drove word processing users mad each time it put out an update, making documents unreadable to people who hadn’t upgraded their copy of WORD yet.

Instead of trying to use its first major wearable device to lock users into the Windows phone, the Redmond corporation is rumored to be developing a device that can share data with any sort of smartphone, Android, iOS or Windows.

Rather than entering the wearable space with a watch, the company is entering it with some sort of fitness tracker, according to rumors. Probably something in the spirit of the FitBit, which Microsoft already sells on its website. What may make the device stand out will be its incorporation of sensor technology developed for the Kinect, its ability to continuously monitor heartrate and, perhaps, some sort of ability to read muscle movements, according to Forbes. Which could mean that it breaks more new ground than the company’s phone recharging pants.

From a business standpoint, this could be less a bid to sell wearable devices and more a bid to get smartphone users accustomed to seeing Microsoft software on Windows based phones.

The unanswered question with all of these devices is whether or not consumers are really clear yet on why they would want them. The majors seem to be trying to compete by cramming as many features in as possible, whereas smaller startups, such as Ringly, betting on solving just one problem with some elegance.

Microsoft has a history launching “me, too” product lines. The Zune chased the iPod and went nowhere, but the XBox chased the Playstation and did okay. At least Microsoft is stepping into wearables before the market has a runaway favorite and they are doing it such a way that makes it easy for anyone to buy in.

h/t: Supesite For Windows


Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Syndicated Yesterday

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Retail Yesterday

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car


Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Related Expert

Jessica Richman

Data, Citizen Science, Personalized Medicine

Europe Yesterday

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Technology Yesterday

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

Gaming & Play Yesterday

Automated Chessboard Lets You Play Against Anyone In The World

Square Off is an AI-powered board that can move the pieces on its own


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 25, 2016

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Technology Yesterday

Contraband Recorder Helps Those In Need Capture Captive Conversations

Designer Marianna Mezhibovkaya created the device to help prison inmates capture crucial evidence of abuse

Advertising Yesterday

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Retail Yesterday

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

Fitness & Sport Yesterday

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement

Technology Yesterday

Microsoft’s New E-Paper Sticky Note Runs On Ambient Light

Researchers have developed the first e-ink display powered entirely by office bulbs

Sustainability Yesterday

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

Retail Yesterday

Retail Concept Offers Food Hall Inspired Space For Online Brands

The store will offer a lower cost way for internet entrepreneurs to try physical retailing

No search results found.