Microsoft Fitness Band Breaks Ground by Playing Nice

Microsoft Fitness Band Breaks Ground by Playing Nice

All the other majors in technology are pushing smart watches as a way to drive adoption of their main item, their smartphone. Meanwhile, the Redmond, WA giant appears to be focusing on selling the device itself by making it compatible with all kinds of said devices

Brady Dale
  • 21 july 2014

Microsoft is playing nice.

It’s a big shift for a company that once got in trouble for making it nearly impossible not to use its browser and drove word processing users mad each time it put out an update, making documents unreadable to people who hadn’t upgraded their copy of WORD yet.

Instead of trying to use its first major wearable device to lock users into the Windows phone, the Redmond corporation is rumored to be developing a device that can share data with any sort of smartphone, Android, iOS or Windows.

Rather than entering the wearable space with a watch, the company is entering it with some sort of fitness tracker, according to rumors. Probably something in the spirit of the FitBit, which Microsoft already sells on its website. What may make the device stand out will be its incorporation of sensor technology developed for the Kinect, its ability to continuously monitor heartrate and, perhaps, some sort of ability to read muscle movements, according to Forbes. Which could mean that it breaks more new ground than the company’s phone recharging pants.

From a business standpoint, this could be less a bid to sell wearable devices and more a bid to get smartphone users accustomed to seeing Microsoft software on Windows based phones.

The unanswered question with all of these devices is whether or not consumers are really clear yet on why they would want them. The majors seem to be trying to compete by cramming as many features in as possible, whereas smaller startups, such as Ringly, betting on solving just one problem with some elegance.

Microsoft has a history launching “me, too” product lines. The Zune chased the iPod and went nowhere, but the XBox chased the Playstation and did okay. At least Microsoft is stepping into wearables before the market has a runaway favorite and they are doing it such a way that makes it easy for anyone to buy in.

h/t: Supesite For Windows


How Indiegogo Is Becoming An Adult Product Destination

Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling


Get PSFK's Related Report: Future of Automotive

See All
Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Related Expert

Erik Eliason

Temporary Retail Expert

Design & Architecture september 23, 2016

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health september 23, 2016

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities september 23, 2016

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health september 23, 2016

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Culture september 23, 2016

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture september 23, 2016

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment september 23, 2016

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation


Future Of Work
Cultivating The Next Generation Of Leaders

Advertising september 23, 2016

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia september 23, 2016

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

Retail september 23, 2016

Live Beacon Simplifies Cloud Sharing For Businesses

The battery-powered device and smartphone app allow anyone to send location-specific content without the hassle of code or hardware

No search results found.