Microsoft Fitness Band Breaks Ground by Playing Nice

Microsoft Fitness Band Breaks Ground by Playing Nice

All the other majors in technology are pushing smart watches as a way to drive adoption of their main item, their smartphone. Meanwhile, the Redmond, WA giant appears to be focusing on selling the device itself by making it compatible with all kinds of said devices

Brady Dale
  • 21 july 2014

Microsoft is playing nice.

It’s a big shift for a company that once got in trouble for making it nearly impossible not to use its browser and drove word processing users mad each time it put out an update, making documents unreadable to people who hadn’t upgraded their copy of WORD yet.

Instead of trying to use its first major wearable device to lock users into the Windows phone, the Redmond corporation is rumored to be developing a device that can share data with any sort of smartphone, Android, iOS or Windows.

Rather than entering the wearable space with a watch, the company is entering it with some sort of fitness tracker, according to rumors. Probably something in the spirit of the FitBit, which Microsoft already sells on its website. What may make the device stand out will be its incorporation of sensor technology developed for the Kinect, its ability to continuously monitor heartrate and, perhaps, some sort of ability to read muscle movements, according to Forbes. Which could mean that it breaks more new ground than the company’s phone recharging pants.

From a business standpoint, this could be less a bid to sell wearable devices and more a bid to get smartphone users accustomed to seeing Microsoft software on Windows based phones.

The unanswered question with all of these devices is whether or not consumers are really clear yet on why they would want them. The majors seem to be trying to compete by cramming as many features in as possible, whereas smaller startups, such as Ringly, betting on solving just one problem with some elegance.

Microsoft has a history launching “me, too” product lines. The Zune chased the iPod and went nowhere, but the XBox chased the Playstation and did okay. At least Microsoft is stepping into wearables before the market has a runaway favorite and they are doing it such a way that makes it easy for anyone to buy in.

h/t: Supesite For Windows


PSFK's Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Brand Development
Media & Publishing Yesterday

CNN Launched An Entire Drone Division Of Their News Network

CNN AIR incorporates aerial footage into the corporation's ongoing news coverage

Advertising Yesterday

Uber’s Breathalyzer Cards Let You Know If You Are Sober Enough To Drive

A new campaign from the ride-sharing service raises awareness about the importance of a safe trip home


Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Yesterday

Milk Proteins Could Be The Packaging Material Of The Future

A newly discovered casein-based alternative is biodegradable, sustainable and even edible

Technology Yesterday

Intel’s New System Will Help Technology See And Understand The World

Joule is a tiny board for developers designed to bring powerful computer vision to cheap and easy-to-make prototypes


Asif Kapadia

Film Maker, Documentarian

Design Yesterday

This LA Hotel Is Designed Specifically For Cocktail Drinkers

The Walker Inn is a new Los Angeles "Bed and Beverage" experience that offers guests an intimate setting for their night cap

Education Yesterday

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

Advertising Yesterday

Interactive Art Exhibition For Dogs Provides Endless Fun

Installations created by artist Dominic Wilcox are based on activities loved by canines, such as fetching tennis balls and splashing in water


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs august 24, 2016

PSFK’s Workplace Vision: The Annual Review Becomes An Everyday, Collaborative Activity

Our Future of Work vision is a web-based platform through which teams can collaborate on and monitor performance reviews across all channels, ensuring a happier workplace

Beauty Yesterday

Design Your Own Custom Watch Faces

Customize your wrist device with Garmin's new app that lets you display personalized images or patterns

Syndicated Yesterday

How The Olympics Taught Us Lessons In Cloud Analytics

Dan Vesset, group VP for analytics and information management at IDC, tells how cloud-based business analytics support decision-making

Beauty Yesterday

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

Arts & Culture Yesterday

Artist Shuts Down Sexist Comments By Turning Them Into Images

Rora Blue explores social stigma in a photo series titled 'Handle With Care'

Arts & Culture Yesterday

Japanese Face Wash Creates A Perfect Rose Every Time

Kanebo's latest addition to the Evita line includes an application that dispenses cleanser in the shape of a flower


Innovation Debrief: Boston
Business Concepts Born In 'The Hub'

Mobile Yesterday

Twitter Bot Will Warn You If You Are A Troll

An online tool developed out of Intel's Hack Harassment movement helps filter out or notify cyber bullies

Retail Yesterday

Passengers Can Now Earn Airline Miles For Sharing Their Location Data

The Frequent Flyer app measures background data and gives travelers points that can be exchanged for tickets with participating airlines

Advertising Yesterday

The NBA Is Releasing Two Original Shows To Stream On Twitter

The sports league announced a deal that demonstrates an interesting expansion of its content strategy

No search results found.