Minimalist Wood Watch Offers A New Way To Experience Time
Handmade American hardwood timepiece puts the smartphone to shame
- 17 july 2014
Time is one of the most valuable resources we have, so why not wear a watch that really lets you appreciate the value of each passing minute? The Wood Watch from Portland-based Grovemade is an exquisite analogue timekeeping device that will ensure you never want to check your smartphone for the time again. Made with Oregon Claro Walnut and Eastern Hardrock Maple, it tells the time as red and white circular hands move through 12 individual windows on the watch face.
Instead of taking a typical watch and replacing the metal and plastic components with wood, the designers started from the ground up, and made sure that each material was perfectly suited to its purpose. The watch’s core is made from stainless steel for strength, the straps are made from domestic vegetable-tanned leather straps that soften with age, while the watch’s face features the unique aesthetic and feel of wood.
To ensure the highest-quality, the designers turned to an experienced overseas watch manufacturer for the custom internal timekeeping module, while the stainless steel case is machined by their friends in Portland, Oregon. The final assembly take place in the workshop, where they also craft the precision wood elements, finish the metal components, and make the leather straps.
Ironically, Grovemade started out making wooden accessories for various Apple products, including the iPhone. But now their latest offering, which you can pre-order on their site, aims to pull people away from their phones for the sake of reconnecting with time, and truly appreciating its value. As it says on their website:
Look at your smartphone less when you wear this revolutionary watch built from premium American hardwoods. We know you’ve got the exact time in your pocket, along with a whole universe of facts. The Wood Watch doesn’t try to replace your smartphone; it offers another way to experience time.
The watch was also made in collaboration with Stefan Andrén, an ex-Nike watch designer with more than 10 years experience in the world of watch design.
Images by Grovemade