This underwear set shows the significance of selfies by highlighting its effect on fashion
In 2013, the Oxford English Dictionary announced that ‘selfie’ was the word of the year, and both the word and action have only increased in popularity. Since then there has been much talk about selfies- from whether or not they promote women as sexual objects, to if they indicate arrogance or body dysmorphic disorder, to whether or not a memorial service is an appropriate occasion for a selfie. Regardless of how you feel personally, it cannot be denied that taking selfies is a phenomenon; ready to spill over into all aspects of life, like fashion.
Tigran Avetisyan is a Russian fashion designer who just designed a new underwear set for SHOWstudio. The set is comprised of a t-shirt and shorts, both of which feature the words ‘Us and Them,’ but the text is in mirrored writing. The reason for this interesting idea is that the outfit was designed specifically for taking selfies. ‘I was thinking about the role fashion has in creating division between people whilst at the same time bringing certain groups together,’ Avetisyan said of his inspiration for the garment, something that can be applied to selfies themselves.
Though selfies are photographs taken of one’s self, they are meant to be shared. People take selfies when they want to show their mood, or the location where they’re at, and yes, sometimes just to say ‘I look good today.’ While it goes without question that there are negative examples of selfies, and those who post them simply for Facebook ‘likes,’ this set reinforces the idea of an ‘us,’ and how important it is to band together against opposition.
The hand-painted pieces are one-size-fits-all and are being sold together for £250. Though mirror writing is not something that has been used widespread in fashion so far, this set is extremely indicative of the selfie-centric culture spreading around the world. As selfies make more of a presence in fashion it is without doubt that they will continue to branch out.