Neil Patrick Harris Endorses Heineken Light without Actually Drinking It


How the beer company used a Broadway star to get creative when ad restrictions intervened

Hilary Weaver
  • 18 july 2014

Neil Patrick Harris is apparently just the guy Heineken wanted to drink, er, attempt to drink their beer onscreen. In a new commercial featuring Heineken Light, the winner of the “Best Tasting Low Calorie Lager,” the company’s ad agency Wieden and Kennedy pokes fun that a series of US alcohol restrictions permit it from to featuring anyone drinking the beer in ads.

In the ad, Harris argues with the director of the commercial in a moment of confusion when told he can’t drink the beer he is promoting. After suggesting that a stunt double step in to drink out of the bottle, the director, exasperated tries to explain the rule to Harris. In another take on the strict guidelines, Harris goes off screen as sound effects make it appear that he is drinking from backstage.

Besides being the subject of one of the newest advertisement comedy riffs, he brew has recently been reformulated to appeal to young adults ages 21 to 27, who on a survey, said they prefer light beer with more flavor. The beer has 99 calories but extra hops have been added to give it that fuller punch.

The beer has been repackaged in a sleek, thin-necked bottle and this summer, the brand introduced an 8.5-ounce can. Although this sleeker-looking, healthier beer is meant to free consumers to drink more with less conscious, the ironic ad restrictions make it that much more difficult to showcase. But with the help of a well-honed comedian, perhaps the light lager will fare just fine on the market.


Lancôme's Newest Campaign Stars A Domestic Abuse Survivor

Arts & Culture Yesterday

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

Travel Yesterday

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap


Get PSFK's Related Report: Future of Advertising

See All
Social Media Yesterday

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Yesterday

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

Related Expert

Matt Bright

Printed Electronics, Packaging, NFC

Fitness / Sport Yesterday

Oakley And Intel’s Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

Experiential Marketing Yesterday

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

Design & Architecture Yesterday

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

PSFK Labs Yesterday

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

Travel Yesterday

Boeing Wants To Make Your Flight Better With Cloud And Star Projections

The manufacturer is trying to patent a projection system that would allow them to project images onto a plane's interior surfaces

Latin America Yesterday

Colombians Teach Dance To Fund Students’ Education

Chocó to Dance is a platform that shows you how to replicate popular Latin dances to help create scholarships for local students

Work Yesterday

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Yesterday

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates


Future Of Work
Cultivating The Next Generation Of Leaders

Technology Yesterday

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

Travel Yesterday

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

No search results found.