Neil Patrick Harris Endorses Heineken Light without Actually Drinking It


How the beer company used a Broadway star to get creative when ad restrictions intervened

Hilary Weaver
  • 18 july 2014

Neil Patrick Harris is apparently just the guy Heineken wanted to drink, er, attempt to drink their beer onscreen. In a new commercial featuring Heineken Light, the winner of the “Best Tasting Low Calorie Lager,” the company’s ad agency Wieden and Kennedy pokes fun that a series of US alcohol restrictions permit it from to featuring anyone drinking the beer in ads.

In the ad, Harris argues with the director of the commercial in a moment of confusion when told he can’t drink the beer he is promoting. After suggesting that a stunt double step in to drink out of the bottle, the director, exasperated tries to explain the rule to Harris. In another take on the strict guidelines, Harris goes off screen as sound effects make it appear that he is drinking from backstage.

Besides being the subject of one of the newest advertisement comedy riffs, he brew has recently been reformulated to appeal to young adults ages 21 to 27, who on a survey, said they prefer light beer with more flavor. The beer has 99 calories but extra hops have been added to give it that fuller punch.

The beer has been repackaged in a sleek, thin-necked bottle and this summer, the brand introduced an 8.5-ounce can. Although this sleeker-looking, healthier beer is meant to free consumers to drink more with less conscious, the ironic ad restrictions make it that much more difficult to showcase. But with the help of a well-honed comedian, perhaps the light lager will fare just fine on the market.


Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

Children Today

Experience The White House In Augmented Reality Using A $1 Bill

1600 Pennsylvania Ave. is an AR app designed to help people learn about the history and significance of the United State's capital building

Travel Today

Portable Computer Monitor Opens Up Like An Umbrella For Travelers

This mobile screen and projector means work can go anywhere and still feel like working from home


Get PSFK's Related Report: Future of Advertising

See All
Retail Today

Starbucks Is Selling An Automated Temperature-Setting Mug

For those looking to keep their coffee hot on their winter commutes, the coffee chain has created a device that keeps beverages exactly at their desire temperature

Related Expert

Scott Belsky

Advertising, Arts & Culture, Design, Work & Business, Online Media

Op-Ed Yesterday

Store Technology Expert: Why Retailers Must Invest In Store Associates

Jan Kotowski, Head of Product at Tulip Retail, shares his thoughts on how retailers should be preparing for the future

Product Launch Yesterday

United Airlines Launches An Updated Business Class Program

The new Polaris product prioritizes customer service and updated modern amenities

Travel Yesterday

Video Explores Complex Museum Architecture

A mini video gives a quick overview of the most beautiful cultural buildings built


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed Yesterday

VP: Why Messaging Apps Are Issuing In A New Era Of Commerce

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Sustainability Yesterday

Smog Vacuum Turns Pollution Particulates Into Unique Jewelry

A large device was installed in Beijing that sucks up smog and compresses it into small centerpieces atop jewelry

Fashion Yesterday

PSA Fashion Line Shines A Light On Victim Blaming

YWCA Canada is using fashion and sexist tweets to highlight how often we as a society blame the victim in cases of abuse

Syndicated Yesterday

What PSX 2016 Tells Us About The Modern Games Industry

Nostalgia and big brands are defining how the console market is being shaped

Innovation Yesterday

The PSFK Holiday Gift Guide 2016

Based on a year of research by PSFK Labs, we curated a list of innovative and unique holiday gifts

Retail Yesterday

Minute Maid Opens A Store That Sells Nothing

The beverage company opened a pop-up shop that encourages customers to write letters to their parents instead of buying a gift


Conference Built Around Our Report Launch

Entertainment Yesterday

Samsung And Viceland Partner For A Virtual Reality Documentary On The Syrian War

The White Helmets film uses VR to immerse viewers in the everyday conditions of the war-torn country

Design & Architecture Yesterday

These Designs Bring Modern Architecture To The Humble Birdhouse

Artist Douglas Barnhard has imagined a series of designs emulating the work of architects such as Frank Lloyd Wright and Joseph Eichler

Mobile Yesterday

Nine Technologies To Invest In When It Comes To Retail [Future Of Retail]

Retailers are leveraging assistive technology to help employees in their daily tasks and customers on the sales floor

No search results found.