Netflix Privacy Mode Feature May Hide Your Recently Viewed Queue

Netflix Privacy Mode Feature May Hide Your Recently Viewed Queue

The movie and television streaming service is testing out a new privacy function for its customers

Sara Roncero-Menendez
  • 28 july 2014

In this day and age, there’s little more telling than a person’s Netflix history. The things people watch when they think no one else will ever know, whether its out of curiosity or a guilty pleasure that needs to remain the upmost secret. However, if you have friends over, or even have an account with multiple users, someone’s penchant for cheesy romantic comedies or children’s animated shows might not stay so secret. It’s become enough of a problem that Netflix is testing a new privacy mode, so those shows you’re ashamed of can’t live without never seeing the light of day.

Cliff Edwards, Netflix’s director of corporate communications and technology, describes the experimental feature as a way to not only hide movies you don’t want others to know you’ve watched, but also to keep it from affecting your recommendations:

At Netflix we continuously test new things. In this case, we are testing a feature in which a user watching a movie or TV show can choose to view in ‘Privacy Mode.’ Choosing that option means the program will not appear in your viewing activity log, nor will it be used to determine recommendations about what you should watch in the future.

Only a few users currently this option, but if it proves popular enough, it could remain a full-time fixture on the site, so hopefully they have a few secret favorites to hide. It does serve several purposes, like hiding movies you promised your significant other you’d wait to see with them, or when your in-laws spend their weekend with you binge-watching old British dramas.

Netflix wouldn’t be the only service to offer a privacy mode. Music streaming service Spotify offers users the option to have a “private session” so that people can listen to Hannah Montana without being judged by the people who follow them.

[h/t] Gigaom

Image Courtesy of Marit and Toomas Hinnosaar


Modular System Lets Musicians Create Their Own MIDI Controllers

Arts & Culture
Technology Today

This Collar Wants To Be The Bridge Between Human-Dog Communication

Inupathy claims to be world's first dog emotion visualizer

Retail Today

Commerce Expert: Why Brick-And-Mortar Shopping Can’t Be Replaced

Erin Armendinger, SVP of bio, explains the physical need of customers to experience certain products before buying


Get PSFK's Related Report: Future of Automotive

See All
Travel Today

Bicycle Hotel In Norway Makes Commuting A Breeze

The energy efficient space was designed to help the city of Lillestrøm get closer to their environmental goals by encouraging people to ride their bike

Fashion Today

Basquiat-Inspired Fashion Line Supports Emerging Talent

The late artist's estate has collaborated with New York label alice+olivia on a new range of designs

Related Expert

Ryan Chin

Cities, Internet of Things, Data

Customer Retention Today

Why Personalization Is The Key To Customer Satisfaction

Andrew Blackmon of The Black Tux shares how the company is using machine-learning models to streamline the fitting process

Gaming & Play Today

Fidgeting Tools Designed To Help Creative Minds Focus

The DIDGETS Collection helps those who have anxiety or are restlessly moving to focus while they are working

Product Launch Today

Helpful Robot Teaches People Of All Ages How To Code

The Root has coding expertise designed to benefit a wide range of people


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed Yesterday

Creative Director: Navigating The New World Of Founder-Brands

Richard Smith, Creative Director at Sullivan, explains how visionaries like Elon Musk and Mark Zuckerberg approach their branding and why it’s important to apply brand thinking to founders’ products

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Home Today

Sharing Service Connects Directors With Film Locations

Finding affordable places to film can be difficult, so GETset was designed to help creators easily find good locations

Technology Today

Adobe Is Teaching Machines To Copy Your Artistic Style

A new research project called Stylit uses a camera to mimic a drawing and reproduce the strokes digitally

Automotive Yesterday

Mercedes Reveals Dazzle-Free LED Headlights

Digital Light offers great precision with a resolution of over two million pixels

Cities Yesterday

Nissan Is Testing A Digital Car Sharing Program In Europe

Nissan plans to launch their new service in Paris sometime this year to trial the profile-matching service

Social Media Yesterday

Your Favorite Tweets Are Now Wearable

This temporary tattoo allows fans to wear their most favorite moments from the social platform


Conference Built Around Report Launch

Health Yesterday

This Mirror Tracks Your Dark Circles And Fine Lines

HiMirror is a device snaps a photo of your face every day to provide feedback on how to care for your skin

Sustainability Yesterday

Biodegradable Furniture Made From Pine Needles Could Be The Next Phase Of Sustainable Living

Premiering at Dutch Design Week 2016, the collection fully utilizes an often wasted material

Syndicated Yesterday

Madrid's 'Robin Hood' Cafe Charge The Rich To Feed The Poor

The charity restaurant makes money from customers by day to offer homeless people meals at night

No search results found.