How an app has evolved into prenatal advice in a smartphone
Pregnant? There’s an app for that. Last year, Max Levchin founded Glow, a smartphone app that helps women conceive and have now developed an updated the app to assist women post-pregnancy. Glow Nurture advises women on prenatal nutrition, milestones to watch for and provides a community for women and partners to discuss their experiences with the pregnancy process.
When women log into Glow Nurture, they can record their personal information and symptoms. The app then compares women’s personal data to what has been gathered on the site. For instance, if a woman has a particular concern, she can enter in her information and the database in Glow Nurture will compare that information with the research gathered. If the symptom or questions seems to be a particular concern, the app will tell the woman whether she should see her doctor and what to ask.
Another element of the app, Glow Genius, combines the information that women log with aggregated research to tell women how they are doing. The community, women can upload pictures of their growing bellies and have discussions on the site about their mutual observations and thoughts.
According to the app developing group, Glow helped more than 20,000 women get pregnant in the past year but did not comment as to whether those women used other methods. Regardless, the app has created a community for those who want to tap into their phones when any pregnancy question, big or small, arises.