menu

Color-Changing Billboards Correspond with Weather to Influence Emotions

Color-Changing Billboards Correspond with Weather to Influence Emotions
Cities

Samsung’s Color Therapy is a multi-sensory experience that will be launched in six cities worldwide

Vashti Hallissey
  • 31 july 2014

If you’ve ever felt blue, seen red or been tickled pink, you know that color is closely linked to our emotions. Samsung wants to prove this with a series of interactive billboards that change color according to the weather.

A screensaver-like billboard has been installed in New York’s Times Square and others will be coming to London, Amsterdam, Singapore and Toronto over the next few weeks. The project is called Color Therapy and it is designed to showcase the capabilities of the new Galaxy Tab S which displays more than 90% of nature’s color palette. The billboards use the same technologies as the Galaxy Tab S displays on a larger scale.

“When one experiences color on a purely emotional level, unfiltered and instinctually, it is as if one were actually seeing a completely new range of colors”, renowned intermedia artist Marcos Lutyens, who designed Color Therapy, explains on his website.

detail_from_color_therapy_by_samsung_milan.jpg

Lutyens’ abstract images are accompanied by music from world music artist Yuval Ron and the concept itself was developed by Samsung’s longtime agency, Cheil Worldwide. The images change color and shape in nearly 150 ways in correspondence with the humidity, wind and temperature of the city.

detail_from_color_therapy_by_samsung_london.jpg

Luckily for those of us in rainy climates, the colors do the opposite of the weather. On cold, wet days, the billboards have warm tones and on sunny days they display cool colors. Similarly, the pace of the music speeds up or slows down in an inverse relationship with the pace of the city.

On his website, Lutyens says:

The project seeks to engage with passers-by, as visuals evolve and morph to counter-balance according to each city’s current conditions. The color of the elements counter the weather conditions, creating emotional warmth when it’s cold, wet or windy, and a feeling of calm and being refreshed when it’s hot, dry or still.

Each city has its own motif, the Milan billboard features shattered glass, Singapore’s is smoke and New York’s creates images from ink.

detail_from_color_therapy_by_samsung_singapore.jpg

The aim of the project is to demonstrate the power of color on the thousands of people who move through the heart of each city every day. The displays have been designed to have a positive impact on passersby, lifting their mood through color alone. As a multi-sensory and uplifting experience, Color Therapy is a natural way for Samsung to promote the powers of the new Galaxy Tab S.

detail_from_color_therapy_by_samsung_amsterdam.jpg

Color Therapy

[h/t] AdAge

 

Cities
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Yesterday

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Yesterday

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Yesterday

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion Yesterday

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

PURPLELIST EXPERTS

Bonin Bough

Global Media, Media

Syndicated Yesterday

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Yesterday

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Yesterday

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Yesterday

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Yesterday

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Yesterday

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Yesterday

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Yesterday

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Yesterday

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Yesterday

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.