Smoothie Packaging Concept Reinterprets How Ingredients Are Displayed


Transparent design offers people more informed buying decisions

Ross Brooks
  • 15 july 2014

Figuring out exactly what’s in our food and drink is no easy task, unless we’re talking about Francesco Bianchi‘s packaging design for an imaginary smoothie brand that cuts through all the noise. Located in Australia, “Green Ratio” is a health-focused idea that displays ingredients as percentages, and includes essential calorific information to make sure you know what’s going into your body.

Bianchi’s fictitious company allows you to customize your drink by selecting the ingredients and their proportions. These are then displayed prominently on the packaging so you know that when you asked for 17% banana, there is actually 17% banana in the smoothie.

Apart from numbers, the smoothie cups themselves feature graphical representations of different fruit combinations to reinforce the theme. The use of colors to represents different fruits also extends across other area of the brand’s identity, for example, posters and fliers.

Green Ratio was developed by Bianchi during his Major Project class at Raffles College of Design and Commerce in Sydney. As he describes on the project page:

The name “Green Ratio” derives from the golden ratio, which is universally known as the proportion of beauty and harmony. Therefore “Green Ratio” can be read in different levels: it represents the perfection of the product related to the green/natural side, but also suggests the idea of proportion, that is linked to the custom made value of the brand.

To finish off the cohesive theme, Bianchi made sure to include a percentage sign as part of the company’s logo, which is a subtle reference to the golden ratio.

Instead of browsing through a long list of ingredients and wondering how much of each is actually in the product you’re about to buy, Green Ratio aims to deliver a completely transparent experience. Obviously, it might not work as well with other areas of retail, but the more companies that are willing to expose everything are also the ones most likely to gain their customers’ trust.

Francesco Bianchi

[h/t} The Die Line

Images by Francesco Bianchi


Zagat's Cafe Offers Tiny Replicas Of Classic NYC Dishes

Experiential Marketing
Social Media Today

Your Favorite Tweets Are Now Wearable

This temporary tattoo allows fans to wear their most favorite moments from the social platform

Technology Today

This Mirror Tracks Your Dark Circles And Fine Lines

HiMirror is a device snaps a photo of your face every day to provide feedback on how to care for your skin


Get PSFK's Related Report: Future of Retail 2017

See All
Sustainability Today

Biodegradable Furniture Made From Pine Needles Could Be The Next Phase Of Sustainable Living

Premiering at Dutch Design Week 2016, the collection fully utilizes an often wasted material

Related Expert

Dan Germain

Food & Beverage, Branding & Packaging

Technology Today

Modular System Lets Musicians Create Their Own MIDI Controllers

Mine is a customizable music-maker that lets people design their most ideal layout

USA Today

Amazon Launches Cashier-Free Store For Ultimate Efficiency

The retailer is looking to make shopping even faster by letting customers instantly pay as they walk out the door

Augmented & Virtual Reality Today

Marble-Like Mini-Worlds Invade Miami Art Week And Your Mobile Screen

The gallery world's sphere of influence seems to be expanding into the realm of Pokémon Go—why that's a good thing


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed Today

Creative Director: Navigating The New World Of Founder-Brands

Richard Smith, Creative Director at Sullivan, explains how visionaries like Elon Musk and Mark Zuckerberg approach their branding and why it’s important to apply brand thinking to founders’ products

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Health Today

A 'USB Stick' That Can Detect HIV Levels

The simple device developed at Imperial College London measures viral load in less than 30 minutes

Customer Retention Today

Crafting The Personalized Retail Experience

Marriott International's Christopher Baer shares insights into how the hospitality company is strategizing customer service

Children Today

Experience The White House In Augmented Reality Using A $1 Bill

1600 Pennsylvania Ave. is an AR app designed to help people learn about the history and significance of the United State's capital building

Travel Today

Portable Computer Monitor Opens Up Like An Umbrella For Travelers

This mobile screen and projector means work can go anywhere and still feel like working from home

Food Today

Starbucks Is Selling An Automated Temperature-Setting Mug

For those looking to keep their coffee hot on their winter commutes, the coffee chain has created a device that keeps beverages exactly at their desire temperature


Conference Built Around Report Launch

Mobile Today

This Piece Of Plastic Is Designed To Curb Phone Addiction

The NoPhone Air from New York agency Barton F. Grafis is actually no phone at all

Retail Yesterday

Store Technology Expert: Why Retailers Must Invest In Store Associates

Jan Kotowski, Head of Product at Tulip Retail, shares his thoughts on how retailers should be preparing for the future

No search results found.