Covert Surf Contest In Russia Eliminates Pressures of Public or Press


The remote Nixon Surf Challenge has been documented in a short film that offers a personal look at the contest

Emma Hutchings
  • 22 july 2014

Lifestyle brand Nixon organizes a remote surf contest each year at an unknown surf destination, in order to eliminate the pressures of the public or the press. In the past it has taken place in amazing locations around the world such as the arctic conditions of Norway’s Lofoten Islands and the impressive surreal landscapes of Iceland.

This year, Nixon invited ten of the top European surfers to the wild terrain of Kamchatka in Russia. There they had to battle against their own fears and human limits on “an unexpected quest, one where the only enemy is yourself and your best ally is nature, in its rawest, purest form”.

The Nixon Surf Challenge is unlike a typical competition in that it emphasizes free-surfing and style in a relaxed atmosphere. Also, the riders decide for themselves who receives the sought-after trophy for the best trick and who the overall winner is, based on Nixon’s distinct method of team voting.


More than ten of these surf challenges have been held so far, and in that time it has evolved from a casual get-together of friends sharing some waves into a highly-anticipated event discovering unexplored destinations. In the past, the events have been some intense trips to the unknown, and this year it was held at one of the wildest regions in the world. Kamchatka is known as “the Land of Ice and Fire” and is home to brown bears, active volcanoes and just over 320,000 people. The Russian peninsula’s long and exposed coastline has lots of potential for amazing surf and a great adventure.

The covert Nixon Surf Challenge has been documented in a short film, showcasing talented surfers in a relaxed atmosphere and unexplored destination. Narrated by Kepa Acero, it is based on the “Survival Russia” story published in Desillusion Magazine 46 and offers viewers a personal look into this year’s challenge.

The wild region and absence of a bustling crowd of spectators made for a personal and serene surfing experience. You can check out the film ‘Hotel Nowhere – Kamchatka’, presented by Desillusion and supported by Nixon, above.

Nixon Surf Challenge


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