Covert Surf Contest In Russia Eliminates Pressures of Public or Press


The remote Nixon Surf Challenge has been documented in a short film that offers a personal look at the contest

Emma Hutchings
  • 22 july 2014

Lifestyle brand Nixon organizes a remote surf contest each year at an unknown surf destination, in order to eliminate the pressures of the public or the press. In the past it has taken place in amazing locations around the world such as the arctic conditions of Norway’s Lofoten Islands and the impressive surreal landscapes of Iceland.

This year, Nixon invited ten of the top European surfers to the wild terrain of Kamchatka in Russia. There they had to battle against their own fears and human limits on “an unexpected quest, one where the only enemy is yourself and your best ally is nature, in its rawest, purest form”.

The Nixon Surf Challenge is unlike a typical competition in that it emphasizes free-surfing and style in a relaxed atmosphere. Also, the riders decide for themselves who receives the sought-after trophy for the best trick and who the overall winner is, based on Nixon’s distinct method of team voting.


More than ten of these surf challenges have been held so far, and in that time it has evolved from a casual get-together of friends sharing some waves into a highly-anticipated event discovering unexplored destinations. In the past, the events have been some intense trips to the unknown, and this year it was held at one of the wildest regions in the world. Kamchatka is known as “the Land of Ice and Fire” and is home to brown bears, active volcanoes and just over 320,000 people. The Russian peninsula’s long and exposed coastline has lots of potential for amazing surf and a great adventure.

The covert Nixon Surf Challenge has been documented in a short film, showcasing talented surfers in a relaxed atmosphere and unexplored destination. Narrated by Kepa Acero, it is based on the “Survival Russia” story published in Desillusion Magazine 46 and offers viewers a personal look into this year’s challenge.

The wild region and absence of a bustling crowd of spectators made for a personal and serene surfing experience. You can check out the film ‘Hotel Nowhere – Kamchatka’, presented by Desillusion and supported by Nixon, above.

Nixon Surf Challenge


Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology Yesterday

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Yesterday

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines


Get PSFK's Related Report: CES 2016 Guide

See All
Travel Yesterday

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Alison Klayman

Filmmaking, Journalism

Food Yesterday

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Yesterday

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Yesterday

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed Yesterday

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated Yesterday

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Fashion Yesterday

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Yesterday

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Yesterday

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells


Future Of Work
Cultivating The Next Generation Of Leaders

Automotive Yesterday

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

Gaming & Play Yesterday

This Game Lets You Be A Pilot In The Drone Racing League

DRL Racing Simulator recreates actual courses in a virtual environment

Travel december 1, 2016

Hotel Chain Is Giving Away Its Not-So-Super Hotel Art At Art Basel

A lesson in how to advertise a kitschy-to-cool redesign in the middle of Miami Art Week

No search results found.