Sustainable Wooden Sunglass Sales Plant New Trees Worldwide
New fashion trends have positive ramifications for the environment
- 29 july 2014
The ‘One for One’ business model was first introduced by Blake Mycoskie of Toms in 2006, giving a pair of shoes to a child in need with each purchase. When Toms introduced eyewear to the company, people in developing countries around the world were restored lost eyesight. Toms proved that socially conscious fashion is trendy.
SEED eyewear is ramping up the ‘One for One’ concept with their sunglass line that will plant five new trees in forests around the world for each pair sold. SEED Eyewear marks the growing trend of sustainable fashion by creating an environmentally friendly product, both in its conception and outcomes.
According to SEED, it is estimated that 3-6 billion trees are destroyed each year for various reasons. While deforestation itself is a massive undertaking to combat, SEED has partnered with tree planting organizations worldwide to ensure that with every purchase new plant life is given to global communities. They aim to support the places which rely the most heavily on their forests for survival, beginning with Haiti, Ethiopia, and Madagascar. Their mission focuses on small acts for significant change.
The creators are a pair from Slovenia who combine their love of fashion and design with their global consciousness for the planet. An Indiegogo campaign is currently underway to raise funds for the line of eyewear made 100% from bamboo, making the glasses both lightweight and able to float in water.
Bamboo, one of the fastest growing plants in the world, is notoriously durable and known as the renewable substitute to other types of wood. While most trees take upwards of sixty years to mature and then another six decades to restore a new one in its place, bamboo trees can grow in a mere sixty days.
The collection was a collaborative effort: over 100 bloggers and artists came together to recommend color palates and designs for each unique pair. The Surfer, The Jetsetter, and The Hipster are the three models of eyeglasses with UV-protected lenses that are double-polarized for optimal sun protection. The eyewear is supported by flexible steel spring hinges to fit comfortably on every face shape, which SEED explains makes all six variations ideal for everyday wear.
To learn more about SEED Eyewear or to support the preservation of forests, head over to their campaign page.