Taco Bell Arcade Game Simulates Waiting for Cool Ranch Doritos Locos Tacos


The Mexican fast food chain is finally bringing an end to the wait for these tasty tacos by asking fans to wait a little more

Sara Roncero-Menendez
  • 21 july 2014

The Cool Ranch Doritos Locos Taco might seem like just a regular fast food taco in a specially flavored shell, but for Canadian Taco Bell fanatics it is an option not available on their local menus. The wait is finally over, or at least almost. Taco Bell invited its fans to come and play the waiting game for this tasty taco, literally.

The Waiting Game is not just a phrase, but an actual arcade game that patrons of Canadian Taco Bells can play. Once they choose an avatar, they stand in line waiting to order a taco, occasionally looking at their watches or chewing bubble gum. Once the reach the cashier at the head of the line, their patience is rewarded by getting a free coupon for a Cool Ranch Doritos Locos taco before anyone else has the chance to grab one. If the video above is to be believed, they seem pretty excited to have the ranch-flavored delicacy in their hands, or rather, on their taste buds.

The machine and campaign were designed by Canadian ad agency Grip Limited, as a way to capitalize According to a press release about the campaign, Taco Bell was sure that it’s devoted following would come take part in the game:

Few brands have followers that tweet, post, and Snapchat seven days a week with photos of their product. Let alone fans that would get a tattoo of a taco to prove their loyalty. The Waiting Game was another perfect way to show off this unique devotion. Only Taco Bell fans would play the world’s most boring video game to completion — providing of course there was a Cool Ranch DLT as their reward.

While it’s true that people hate waiting, it seems like these Canadian customers were willing to bid their time for a chance to have a taste of what Americans had been feasting on across the border for some time. Yo quiero Taco Bell indeed.

Taco Bell – The Waiting Game


Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology Yesterday

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Yesterday

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines


Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Food Yesterday

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Yesterday

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Yesterday

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed december 1, 2016

Communications Officer: What This Holiday Season Means For Millennial Shoppers

Dallas Lawrence of the Rubicon Project shares why holiday cheer is all about likes, views and retweets

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated Yesterday

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail Yesterday

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion Yesterday

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Yesterday

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Yesterday

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells


Future Of Work
Cultivating The Next Generation Of Leaders

Arts & Culture Yesterday

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive Yesterday

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.