menu

‘Tiger Street Football’ Uncages the ‘Beautiful Game’

Advertising

Footballer Deco gets uncaged for new gaming campaign

Kourosh Behnam
  • 25 july 2014

Now that the world cup is over, global creative agency iris has created an online short film and digital platform called “Uncage the beautiful game.”  According to iris, “the biting, boring 0-0 draws and amateur dramatics from the World Cup” influenced them to create this campaign. There aim is to “bring back the beauty and free spirit of street football by unshackling the rigidity of the game.” Yet, this year’s World Cup was pretty exciting and calling it boring is a bit harsh, but moving on.

Tiger Street Football (soccer, that is) will push fans all over Asia to change the rules of football with uncage football to “bring back the beautiful game.” the campaign will be launch online, featuring famous international football star, Deco. In the film, the stadium crumbles to the ground as a symbolic display of what Tiger Street Football is all about.

You can follow all the social interaction with this hashtag #uncagefootball. Tiger Street Football 2014 is a refreshing change to regular football, which at times has been let down by too much defense and rules. On the other hand, street football encourages creativity, spontaneity, and free spirit.

By going to uncagefootball.com fans can interact with Deco and let him know what they love and hate about football. They are also given the opportunity to change the rules of the game. From all the submitted rule changes, Deco will choose a new fan rule to be implemented in every game the tour reaches in order to showcase the best creative football possible.

Eight of the top street football teams in Asia will battle off against each other in a redesigned league format and a brand new competition arena that will take them to Cambodia, Mongolia and Singapore. At the end of the tournament, Asia’s best street soccer players will be selected to form Deco’s “Street Stars.”

Fans will be able to stream the street football games and could be rewarded if they help #uncagefootball together. They could win attractive prizes and also have a chance to hang out with Deco himself in Barcelona.

Advertising
Trending

Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Culture
Work Today

Editorial Roundtable: The People-First Workplace Should Borrow From Tradition

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX underline the old-fashioned ideas that deserve a place in the Future of Work

Op-Ed Today

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

Trending

Get PSFK's Related Report: Future of Automotive

See All
Fashion Today

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Related Expert

Alex Bogusky

Social Innovation Through Commercial Means

Europe Today

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light

Children Today

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Travel Today

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Today

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Technology Today

Small Handheld Analyzer Checks Oral Hygiene On The Go

The breath-detecting gadget gives people a quick and easy peek into their dental health

Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

No search results found.