‘Tiger Street Football’ Uncages the ‘Beautiful Game’


Footballer Deco gets uncaged for new gaming campaign

Kourosh Behnam
  • 25 july 2014

Now that the world cup is over, global creative agency iris has created an online short film and digital platform called “Uncage the beautiful game.”  According to iris, “the biting, boring 0-0 draws and amateur dramatics from the World Cup” influenced them to create this campaign. There aim is to “bring back the beauty and free spirit of street football by unshackling the rigidity of the game.” Yet, this year’s World Cup was pretty exciting and calling it boring is a bit harsh, but moving on.

Tiger Street Football (soccer, that is) will push fans all over Asia to change the rules of football with uncage football to “bring back the beautiful game.” the campaign will be launch online, featuring famous international football star, Deco. In the film, the stadium crumbles to the ground as a symbolic display of what Tiger Street Football is all about.

You can follow all the social interaction with this hashtag #uncagefootball. Tiger Street Football 2014 is a refreshing change to regular football, which at times has been let down by too much defense and rules. On the other hand, street football encourages creativity, spontaneity, and free spirit.

By going to fans can interact with Deco and let him know what they love and hate about football. They are also given the opportunity to change the rules of the game. From all the submitted rule changes, Deco will choose a new fan rule to be implemented in every game the tour reaches in order to showcase the best creative football possible.

Eight of the top street football teams in Asia will battle off against each other in a redesigned league format and a brand new competition arena that will take them to Cambodia, Mongolia and Singapore. At the end of the tournament, Asia’s best street soccer players will be selected to form Deco’s “Street Stars.”

Fans will be able to stream the street football games and could be rewarded if they help #uncagefootball together. They could win attractive prizes and also have a chance to hang out with Deco himself in Barcelona.


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