menu

UNICEF Billboards Use Natural Silhouettes to Shed Light On Domestic Violence

UNICEF Billboards Use Natural Silhouettes to Shed Light On Domestic Violence
Advertising

A small cutout figure shines a larger light on an important social issue in this day-to-night ad.

Tiffany Nesbit
  • 16 july 2014

One of the great things about advertisements is how they have evolved from just selling products into a platform for social issues, and few issues are more prevalent than domestic violence. In the past, an artist has transformed Barbies into domestic violence victims and a fashion designer used battered mannequins in her storefront to shed light on the problem, but these tactics, like the large majority, are focused on domestic violence against women. So far little has been offered to enlighten the public about the effects of domestic violence against children, a large problem even in industrialized nations.

According to Child Help, each year there are more than three-million child abuse cases reported in the United States, involving more than six-million children, resulting in four-to-seven fatalities a day. While people generally think of home as a place where one can relax and feel safe, many children wait in terror for their parents to come home each day. This is the subject of a new UNICEF billboard that uses a small cutout to make a big impact.

unicef-domestic-violence-billboard-night.jpg

By day, the UNICEF billboard shows a child hunched over in the left-hand corner covering her face. Unless you are right in front of the billboard you won’t likely see the miniature cutout of a human silhouette at the bottom right. As the sun starts to set and street lights come on in the evening, the shadow casted by the cutout grows in size, until it falls upon the right side of the billboard, making it appear as if an oppressor has a hand raised towards the child.

Though the advertisement is simple, its strategically placed silhouette makes a huge statement. There are child victims of domestic violence and they deserve as much or an audience and support as any other kind of victim.

UNICEF

[h/t] Adeevee

Advertising
Trending

Volvo's Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

Automotive
Op-Ed Today

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Today

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

Trending

Get PSFK's Related Report: Future of Automotive

See All
Advertising Today

The Hottest Chip In The World Comes Packed In A Coffin-Shaped Box

The individually wrapped snack is made from the spiciest known chili

Mobile Today

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Related Expert

Rachel Sterne Haot

The first Digital Officer of New York City

Africa Today

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Today

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

Work Today

Microsoft Wants To Help Workers Better Communicate With Their Coworkers

Project Sonoma is a new app designed to help employees chat and coordinate shifts with their associates

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Advertising Today

Real-Time Data Used To Calculate The Brand Power Of Athletes

Brandtix has develope a digital platform with a complex algorithm that combines social media variables with player performance to predict the next A-list pros

Automotive Yesterday

Toyota Is Using Sewage To Power Its New Electric Car

A new hydrogen-fueled vehicle is driven by what we flush away

Culture Yesterday

Catch A Concert On This Small Floating Island

A man-made archipelago in Italy is hosting music and art performances

Design & Architecture Yesterday

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Woodenwidget says its detailed guides are suitable for beginners and experienced woodworkers alike

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Design Yesterday

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

The clever device offers games, education and the uniquely rewarding experience of destroying your high-flying airship

Fitness / Sport Yesterday

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Culture Yesterday

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system

No search results found.