Toyota Campaign Transforms Children’s Dream Car Art Into Vines


Kids around the world reveal their visions for the future of mobility through imaginative vehicle drawings.

Emma Hutchings
  • 15 july 2014

Toyota’s ‘Dream Car of the Day‘ campaign, which has been created in partnership with the agency Saatchi & Saatchi Fallon, provides access to the perspective of children from around the world. A series of ninety Vine videos have been created in order to bring their imaginative drawings of vehicles to life.

Toyota asked children to submit drawings of what their dream car of the future would look like for the art contest. A huge number took part, with over 660k kids aged 4-15 years old from more than 75 countries sharing their different creations. The car manufacturer was pleased to find out that many children designed vehicles which offered solutions to global issues, and they wanted to show off this raw and creative talent in a unique new way.


For the first time in ten years, Toyota decided to bring its Dream Car Art Contest online, utilizing the Vine platform to turn the childrens’ dreams into a reality. Starting in June, a six-second video has been released each day for ninety days as part of the campaign.

Along with the innovative use of Vine to showcase the artwork, the agency’s creative team employed various complex methods to transform the drawings into visually immersive, fully realized creations. They used CGI, 3D printed models, paper cut-outs, stop motion animation, amongst other techniques.


The ‘Dream Car of the Day’ campaign will culminate in September with the announcement of the art contest’s winners. Thirty finalists from all over the world will be flown to Japan to attend the awards ceremony. Until then, the ninety semi-finalists will be featured as a “Hero of the Day” on the dedicated website, along with their original artwork and accompanying Vine video.

You can visit the site to view all the inspirational creations, which includes a wide variety of colorful and imaginative designs offering solutions to global issues. After meeting a new hero for the day, or exploring previous entries, you can ‘like’ an artwork to play the associated Vine video and share it with friends.



Lancôme's Newest Campaign Stars A Domestic Abuse Survivor

Arts & Culture Yesterday

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

Travel Yesterday

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap


Get PSFK's Related Report: Future of Automotive

See All
Social Media Yesterday

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Yesterday

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

Fitness / Sport Yesterday

Oakley And Intel’s Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

Experiential Marketing Yesterday

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

Design & Architecture Yesterday

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Travel Yesterday

Boeing Wants To Make Your Flight Better With Cloud And Star Projections

The manufacturer is trying to patent a projection system that would allow them to project images onto a plane's interior surfaces

Latin America Yesterday

Colombians Teach Dance To Fund Students’ Education

Chocó to Dance is a platform that shows you how to replicate popular Latin dances to help create scholarships for local students

Work Yesterday

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Yesterday

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates


Future Of Work
Cultivating The Next Generation Of Leaders

Technology Yesterday

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

Travel Yesterday

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

No search results found.