menu

Virgin Trains Teddy Trackers Return Lost Toys to Kids

Virgin Trains Teddy Trackers Return Lost Toys to Kids
travel

The travel operator has introduced special trackers which help ensure cuddly bears can be identified and returned to their owner.

Emma Hutchings
  • 21 july 2014

Virgin Trains has launched teddy trackers to ensure that children who leave their toy behind on a train during their travels can be quickly reunited with it. The first travel operator to introduce this kind of novel tracker, Virgin Trains hopes it can come to the rescue of hundreds of families who will be travelling by train during the summer holidays.

The teddy tracker was inspired by the story of 7-year-old Ted McCaffery, whose mother contacted Richard Branson on Twitter to help relocate his lost teddy, Rufus. CCTV footage revealed that the bear wasn’t left on a Virgin Train and it was returned a few weeks later, but the incident left an impression on Mr Branson. He tasked Virgin staff to come up with a solution that could help find lost toys in future.

Toys account for over half of the items that are left on Virgin Trains each year. The lost property cupboard at London’s Euston station currently has 87 teddy bears waiting to be reunited with their owners. The special trackers can be personalized and tied around a teddy’s paw so it can be identified and returned to its owner if left behind on board a train or at a station.

virgin-train.jpg

Virgin Trains has also recruited twelve additional volunteers to its priority boarding team, who will be on the lookout for passengers travelling over the summer holidays who need a bit of extra help. They will come to the aid of those with lots of luggage or young children, helping them find their seats, stow their bags and settle in for a comfortable journey.

The Virgin Trains teddy tracker is available UK-wide on all routes, helping ease children’s anxiety over losing a much-loved toy. Richard Branson, founder of the Virgin Group, says:

As anyone who has young children will know, losing a favourite toy can be heart-breaking, and we know it can often ruin a family day out. We were so touched by the message from Ted’s mother that our staff have been working hard to come up with a solution. And that’s when we had the idea of creating a tracker that you can tie onto your teddy. It’s so simple but by promising to return any missing toys we really hope that it will help to ease any stress or anxiety that parents might have when taking a trip with their children and ensure every customer’s journey is that little bit better over the summer holidays.

Virgin Trains

travel
Trending

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Meredith Perry

Wireless Technology, Mobile, Technology

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 29, 2016

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.