How Wearable Collections Are Shaping Our Future

How Wearable Collections Are Shaping Our Future

How Billie Whitehouse’s Wearable Experiments is changing the way we think about clothing

Kourosh Behnam
  • 25 july 2014

Wearable clothes are automatically capturing and broadcasting contextually relevant information at key moments to enable a seamless flow of communication between people. Companies are tapping into this growing ecosystem to enhance our daily experiences. One company that is taking initiative in this space is Wearable Experiments.

We caught up with expert Billie Whitehouse, co-founder of Wearable Experiments, to better understand not only how her business is revolutionizing the idea of clothing, but how the nature of wearable clothing is increasingly taking cues from the Real World Web.

– Please tell us about the Alert Shirt. Can you share any inspiration behind the project?

Our inspiration is always: “We live in a complex world; we must do what we can to stay connected to the people and places we love.” A unique blend of fan merchandise and wearable technology, the ‘Alert Shirt’ allows fans at home to experience what AFL football players are feeling, live, as it happens during televised games. The connection between players and fans is made possible by a Bluetooth smartphone app that transmits real time game data to electronic components inside the jersey. These components then convert the data into powerful physical sensations that are experienced instantly by the wearer. What Wearable Experiments is doing differently is we are thinking about wearable technology as an opportunity to enhance experiences not just quantify them.

– In regards to the Real World Web, PSFK is witnessing a trend in shared awareness. Do you see this trend manifesting on a wider scale? How so?

Once the collective becomes more aware of their addiction to their smartphone they will realize the importance of subtle communication rather than invasive communication. This trend will manifest on a wider scale as we become more creative about its applications. Entertainment and travel are the first, the broader spectrum will include many other industries.

– The Alert Shirt lets fans feel what their favorite sport stars experience in real time. Do you think audiences are expecting more immersive type experiences? In what direction are entertainment experiences moving generally?

Entertainment experiences are all about immersion. I think we have realized the capability of technology to heighten our emotions through immersion. We do not want to only be in front of a screen for the rest of time. We need to connect emotionally with the people and places around us. Entertainment has the ability to connect with these emotions more thoroughly in a “4D” environment. This is the direction I believe it is going; entertainment through all five senses.

– In terms of form, do you see wearable devices being more integrated within apparel becoming more commonplace? Is this important to wearables becoming more mainstream generally?

Wearable technology needs to become as invisible as possible to be fully integrated into the daily lives of mainstream consumers. By integrating technology into apparel there is an opportunity to make everything that goes on your body smarter. We wear clothes 99% of our day; why not make them more efficient. The mainstream will adopt when the look and feel of the garments that they love are not compromised. They do not want to resemble a computer, the comfort and simplicity of the clothing is extremely important.

Navigate - the application

– What challenges do you see implementing these types of feedback systems? What makes them successful?

The challenges are often related to battery power and changeability. Now that the technology has miniaturized it’s more easily integrated so that the clothing remains elegant. To be successful the design must always come first. The garments must never be disfigured for the purpose of the technology. The consumers want their garments to make them feel good. If you can empower people with elegance, comfort and efficient tech then you can be successful.

Thanks Billie!

Wearable Experiments



How Indiegogo Is Becoming An Adult Product Destination

Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling


Get PSFK's Related Report: Future of Automotive

See All
Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Design & Architecture september 23, 2016

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health september 23, 2016

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities september 23, 2016

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 21, 2016

Everything I Know About Leadership I Learned Teaching 7th Grade Math

Bree Groff, Managing Director at NOBL NYC, shares her secrets for knowing your employees and enabling a team

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health september 23, 2016

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

Culture september 23, 2016

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture september 23, 2016

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment september 23, 2016

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation


Future Of Work
Cultivating The Next Generation Of Leaders

Advertising september 23, 2016

These Trucks Drove Around In Circles For 24 Hours To Keep Time

The giant ticking clock was created by 14 Scania vehicles in a deserted airfield

Advertising september 23, 2016

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia september 23, 2016

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

No search results found.