menu

Web Design Tool Provides Booze-Free Beer Goggles

Web Design Tool Provides Booze-Free Beer Goggles
technology

Usability test allows professionals to employ 'drunk vision' without touching a drop

Janet Burns
  • 22 july 2014

The days of forcing poor web designers to get sauced in order to perfect a product are over as a new onscreen user interface test can simulate blurred vision and the spins minus the hangover.

Drunk User Testing, developed by renaissance software engineer Ryan Closner, is a free and easy-to-use program that muddles and skews the appearance of a screen; this makes its contents harder to navigate and gives the user a pretty authentic woozy feeling, too. Conveniently, it can be test-driven on the website or conveniently installed in your bookmarks bar with only one click (“protip: press the ‘escape’ button to sober up”).

Sample Screenshot of D.U.T.

An experienced designer himself, Closner offers up the app as an antidote to an all-too-common error: when designers have spent so much time building a product usable for the average person “that [they] forgot to cater to the lowest common denominator — the true test of user experience — the user when they’re drunk.”

Many web developers seem to agree that testing a product’s usability under the influence of alcohol is a worthwhile practice. Blogger Terence Eden stresses the importance of noting the potential effects of intoxication while designing a successful interface, arguing that ‘beer goggles’ mimic various kinds of concentration loss:

Users have many demands on their time – being distracted by a phone ringing, or an incoming email, or a bright and shiny object [… this] has the same effect as being drunk. They return to the user interface with reduced thinking capacity.

According to anecdotal studies but also common experience, navigating complex websites and apps while under the influence of alcohol, stress, or distraction can be difficult. As Eden and others suggest, a ‘drunk test’ can weed out a UI’s trickiest hurdles and even adapt the font size and color scheme of a product to be friendlier to compromised eyes.

Browsing With Beer

Eden goes on to argue that designers are spending too much time considering the context of a product — a smartphone, for example — and not enough time considering the user’s potential situation. “We rarely say ‘let’s introduce a left-handed option’ or ‘do we need a night reading mode?’ or ‘does the user have time to concentrate on this UI while driving?'” he explains. “The user should be at the heart of our decision making, and her context should feature heavily in our conversations about UI.”

Images: YouTube

 

technology
Trending

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Jonathan Balck

Advertising Veteran

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.