menu

World Cup Logo And On-Screen Assets Get A Flat Redesign For An Updated Television-Viewing Experience

Design

Illustrators have mocked up a concept redesign reminiscent of Jony Ive’s flat design for iOS 7.

Leah Gonzalez
  • 3 july 2014

Creative team Guus ter Beek and Tayfun Bier, London-based illustrator and designer Jordon Cheung, and digital illustration agency George Gates Represent have created a concept that revamps the logo and interface design of the World Cup 2014.

According to Guus ter Beek, “There’s plenty of good, functional design at the World Cup. But one important part of the World Cup, the way games are presented on TV, could use some work.” Ter Beek and Bier enlisted the help of Cheung and George Gates and the team opted for a flat design for the World Cup logo and current interface design.

The first thing that the team tackled was the clock display showing the running time of the game as well as the teams and scores. The designers wanted to make the time display clearer and the team colors more distinct and reflective of their uniform colors so viewers won’t get confused about who’s who on the field. The current interface shows the teams’ flags but sometimes both teams can have the same national colors.

The designers also included a white timeline around the clock to provide a visual of how much time is left. They also put in a touch of interactivity to the clock display and added a red visual timeline to reflect the last few seconds of a game.

The redesigned interface included in-game notifications in white and black squares to display any important calls on the field, like when a player gets a yellow card or when players are being substituted during the game. The notifications consist of a simple icon and the player’s name and team.

The team also added in infographics that display interesting bits of information like the temperature at the venue, the local time, and the number of people in attendance for a game. The graphics can be displayed just before the game starts to give viewers an idea of the situation in Brazil.

In addition, the design team designed graphics showing ball possession during the game and the team formation or positions on the field.

The design team created a mock-up that is intended to offer fans a better overall experience, visually and interactively. The redesign aims to enhance their viewing of live game updates on their devices.

World Redesigning The WorldCup 2014 Brazil

Design
Trending

Lancôme's Newest Campaign Stars A Domestic Abuse Survivor

Advertising
Work Today

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Today

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed

Trending

Get PSFK's Related Report: Future of Automotive

See All
Retail Today

Snapchat Reveals A Striking Pair Of Video-Recording Sunglasses

Spectacles make memories from your perspective and transfer them to the app

Financial Services Today

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

Design Today

Concept Artists And Scientists Form Partnership To Visualize The Future

The collaboration hopes to liberate ideas and innovations trapped in notebooks

Automotive Today

Uber Could Be Bringing Vertical Takeoff Transport To Your City

The ridesharing app is looking into the development of nimble aircraft for urban environments

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Today

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Today

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Arts & Culture Yesterday

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

Travel Yesterday

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap

Social Media Yesterday

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Yesterday

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Experiential Marketing Yesterday

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

Design & Architecture Yesterday

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be

Travel Yesterday

Boeing Wants To Make Your Flight Better With Cloud And Star Projections

The manufacturer is trying to patent a projection system that would allow them to project images onto a plane's interior surfaces

No search results found.