Adidas Polska Launches Interactive Game on Instagram

Adidas Polska Launches Interactive Game on Instagram

The world’s first Instagram game is part of the brand's Predator Instinct campaign

Emma Hutchings
  • 27 august 2014

The Adidas Polska Instagram account has launched what it has described as the world’s first interactive game on the site for the brand’s new Predator Instinct shoes. With the creative concept and technology developed by Isobar Poland, it targets a younger and active social media and mobile audience.

The picture-matching contest is taking place on Adidas’ official Polska Instagram profile (@ADIDAS_PL). In the gallery, users can find the abbreviated contest rules, password of the day and nine pictures showing the Predator Instinct shoe. This model of shoe has been designed for players whose instinct takes over and guides them to victory.


The nine photos posted on the account are important for players, as they will link to other profiles tagged by Adidas. If users click on these they will be taken to galleries where the password of the day will be hidden. Within these other profiles are numbered pieces of the four-part password combination.

The task for users is to use the set of clues to find all four elements of the password and “like” them in the correct order. Each day the first person to “like” the right pictures in the right order and create the password of the day will receive a pair of the Predator Instinct shoes worth $200 as the top prize. The next ten players to crack the password will each receive a branded Adidas soccer ball as a runners up prize.


To encourage more people to participate in the game, Adidas Polska has invited the popular journalist in the football community Michał Pol and Warsaw football club Legia player Jakub Kosecki to get involved by promoting the interactive contest on their private online profiles. The brand has also collaborated with Carat for additional social media promotion. The challenge began this week and runs until September 3rd, with a new game starting each day at 11am when the fresh password clues are revealed.

Adidas Polska Instagram


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Innovation Today

After The Initial Success Of AR Gaming, What Does The Future Hold?

With Pokemon GO earning up to $10m a day, R&D departments are busy searching for the next phase

Arts & Culture Today

The Next Great Art Movement Will Come At The Swipe Of A Finger

An improved app, optimized digital display and monthly art discovery service round out Electric Objects' renewed commitment to democratizing the art world


Get PSFK's Related Report: Future of Automotive

See All
Retail Today

A TV Streaming Service Is Designed Just For Kids

Toca TV is a new platform offering thousands of original and curated children's videos for a monthly subscription fee

Travel Today

Bus Stop Transformed Into A Fitness Station For Commuters

Sports drink company Lucozade live-streamed an athletic trainer working out at a stop in Manchester to encourage travelers to get moving

Related Expert

Jess Butcher

Retail Marketing & Digital Solutions

Technology Today

Shiseido And Microsoft Have Created A Makeup Filter For Women Who Telecommute

The Japanese cosmetic company built an augmented reality app that works alongside Skype for Business

Mobile Today

Samsung Is Using AR To Help Beachgoers Stay Safe

Pocket Patrol utilizes a phone's camera to promote beach safety and educate people about hidden hazards

Design & Architecture Today

500 Plastic Chairs Used To Create A Recyclable Pavilion

Design agency CODA built a grandoise art piece from simple lawn furniture


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

PSFK Labs Today

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Retail Today

Exchange Your Old Razors For New Ones At This Bartershop

The subscription-based shaving company lets customers trade their unwanted razors for Harry's brand steel at a temporary New York pop-up

Food Today

A Brewer Has Created The Most Expensive Chips To Snack On

St. Eriks Brewery created crisps made from rare mushrooms to go with its artisan beer, donating all proceeds to charity

Op-Ed Today

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

Travel Today

Melbourne Hotel Lets Guests Stay In Their Own Chrome Airstream Trailers

Notel is a luxury rooftop with six guest rooms made from vintage 1970s mobile homes

Sustainability Today

Swedish Citizens Get A Tax Break For Repairing Old Goods

A sustainability initiative encourages people to fix, rather than replace, broken objects

Fitness & Sport Today

How Precision Data Can Make Anyone A Better Performer

The Sports Debrief from PSFK Labs looks at how analytic tools are being developed to optimize human performance across all industries

Home Today

You Can Now Buy Furniture From A Daytime TV Show

Home furnishing online retailer Wayfair is partnering with Lifetime to create a shoppable life improvement television program

No search results found.