Creative agency Hungry Boys created a new technique called ‘drone-vertising’ for Wokker’s campaign
Creative agency Hungry Boys created a new advertising technique for noodle company Wokker, which incorporated unmanned aerial vehicles. The aim was to draw potential customers’ attention and raise the number of orders from a number of local business centers.
As ordinary advertising channels are congested, they came up with an unusual way to attract their target audience, by raising the ads up in the air. Wokker banners were attached to drones and launched around high-rise business buildings, drawing the attention of hundreds of people as they flew past office windows.
They took to the skies in Russia’s first “drone-vertising” campaign, using drones to show off the fast food company’s rice and noodle dishes. The airborne advertising hit Moscow’s financial district, promoting lunches to busy office workers in tower blocks.
Hungry Boys utilized ten drones as a squadron of aerial billboards in order to draw attention to the brand at a time when consumers are thinking about what to have for their lunch. Alex Gisak, the co-founder of Wokker, said:
We have never used or will we ever use traditional channels for communication. Since our inception we have always looked for new ways to help promote our food and sending our message through the skies is certainly different. It is marketing at the right time and in the right place. Hungry Boys have captured the fun and forward looking essence of the brand. Who knows, maybe we’ll start delivering our meals in the future this way.
The banners attached to the drones showcased Wokker’s latest range of fresh meat, seafood and vegetable dishes. The meals are packed in authentic style Chinese takeaway boxes,which are seen in many Hollywood movies.
Local deliveries in the campaign areas are already up 40% so the drone-vertising technique has proved to be very successful. Sometimes workers are so busy they forget about the lunch break. Posters flying by the window are a great way to remind them. Several unmanned drones launched in the air with advertising banners couldn’t go unnoticed. Drones have not been used for this purpose in the country before, so the agency has introduced a new trend in the Russian advertising market.