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Alexander Wang Installation Showcases High-End Surfboards as Visual Art Pieces

culture

The exhibition features five boards designed by Haydenshapes Surfboards exclusively for the Cage

Leah Gonzalez
  • 6 august 2014

For its latest Cage installation, Alexander Wang collaborated with Australian brand Haydenshapes Surfboards to feature five high-end marble print surfboards that were designed and developed exclusively for the project.

The idea for this new cage installation was to create a high-end surfboard as an avant-garde visual work of art specifically for the Cage, while also maintaining the ideal level of innovation and functionality needed for high-performance surfing. The installation showcases the five surfboards as well as a black monolithic wave made out of black sand.

Each of the limited edition surfboard was personally hand crafted by Hayden Cox, the founder of Haydenshapes. Marble artwork that were co-developed by Alexander Wang and Haydenshapes were photographed, then digitally printed onto silk and onto the surfboards to create interesting and unique designs for the installation.

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The limited edition surfboards were crafted in the award winning Haydenshapes Hypto Krypto model. Hypto Krypto was recently awarded by the Australian Surf and Board Sports Industry Association as the “Surfboard of the Year” for 2014.

The Cage installation shows the five surfboards suspended from the cage wall and the large monolithic black-sand wave mounted on an open-top crate. The installation, dubbed #TheCage22, is currently on display at the Alexander Wang flagship store at 103 Grand Street in New York City. The installation will be exhibited throughout the month.

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Haydenshapes and Alexander Wang also created a film inspired by the cage installation. The video, which was filmed and edited by Justin Arana, is an interpretation of the monolithic black wave and the high-end marble print surfboards. The film also features a cover of the iconic “Jaws” theme song.

Alexander Wang’s New York flagship store is known for the Cage installations that change every so often. Some of the exhibits featured at the Cage include the “Boxing Cage” which showcased boxing gloves, punching bags, and jump ropes, and the “House of Cards” which featured life-sized playing cards stacked up in various pyramid set-ups.

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Alexander Wang // Haydenshapes Surfboards

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